Category: Business Technology

According to some statistics, 64% of customers purchase after watching branded video content. This is the reason why marketers are increasing their focus on creating engaging video content. Video content also has greater chances of making the customers understand a subject as it offers the…

If you run your own company or business, you probably know that you’re always looking for ways to make things easier. Software can be one of the best things to do just that. Nowadays, with almost everything becoming digital, incorporating it into your routine can…

There are two effective ways to grow your talent pool. These are external and internal recruitment. Which is better between the two? What are its pros and cons?  External Recruitment – What Is It?  As the name indicates, external recruitment is the process of searching…

Running your own business can be equally rewarding and stressful. From coming up with a brand name to making your first sale, everything about your business is down to you. So, it’s important to understand the ins and outs of running a business and getting…

In a time of unprecedented growth, how do enterprises keep apace? Your business has its core digital efforts, but is it doing enough to embrace emerging technologies?  It’s a blessing and a curse living in a time of breakneck technological advance. If you act quickly,…

If you’re in the world of small business, you’ll know that it’s changing all the time. However, over the past few years, those changes have started to become more prevalent and quicker as the technology industry progresses. In fact, small business is now changing so…