It has been predicted that around 50% of internet searches will be based on voice-assistant technology come next year. Voice search has already become mainstream with the high rate of wearable tech and smart speakers adoption.
The terms used for voice search are quite different from text-based searches. More customers are embracing the voice search trend lately. The brands that will make a difference include those who rely on natural language. Check out some of the ways to revamp your voice SEO campaign in 2019.
Get listed on local directories
This is a must if your business is targeting local customers. However, you have nothing to lose if that isn’t part of your goal and you ignore it. Getting listed on local directories will increase your chances of making your site appear in search results.
It doesn’t matter whether your customers use IoT devices, smartphones or PC. Another benefit of taking this step is that it can help establish your site as an authority.
Conduct keyword research
One of the reasons why most marketers and business owners prefer long-tail SEO is that its less competitive. This can give them a high chance of meeting customer needs and in turn, rank higher.
Long-tail keywords are applicable to voice search because it involves lengthy search terms. This will likely make your site to show up in Featured Snippets. You can integrate long-tail keywords into your content by rephrasing them into common questions.
Ensure that your page loads instantly
Page speed is already among the top Google ranking factors as we speak. Some of the ways to keep your loading time low include relying on a CDN (Content Delivery Network) and be proactive about image optimization.
The PageSpeed Insights from Google will come in handy to measure your website loading time. You can also take a look at the Singapore based web designers you can use their services.
Provide local content
It’s high time to dump technical jargons and write in the customer’s voice. It’s imperative to take this step even if your radar isn’t on local customers. Google wants webmasters and business owners to present information in a way that online visitors can comprehend.
Your best bet is to imagine that you’re writing for a ninth-grader. Create content that they can easily relate to and boost your organic traffic.
Create an FAQ page
Compile the common questions about your product and brand on your FAQ page. This can serve as an avenue to discover relevant long-tail keywords for your content marketing strategy. Endeavor to provide concise and useful answers to each question.
Optimize for local search
Voice search is usually location-specific. In case you’ve been putting your Google My Business Page on hold, consider setting it up immediately. Take advantage of the “near me” keywords as most of the searches that contain them will offer suggestions based on the nearest option for the customers.
These results are often from Google business listings. Ensure that you provide all the necessary information and remain consistent to rank higher in search results.
Voice search SEO is not a concept for a distant future, it’s already here. Stay updated with the latest trends and stick to mobile-friendly and responsive design as you optimize for voice search.