You may be following the ‘get a website’ bandwagon without knowing. But website creation goes beyond having a domain name, MVP development, buying a hosting platform, and creating content, visuals, and aesthetics. Getting the basics right distinguishes the best from close to 2 million active websites today. 

Web development company Emphasoft states: Undoubtedly, hosting,  domain, and programming are foundational to web development. But your website also needs good ranking and visibility, clear communication about your brand, influencing visitors’ behavior, good user experience, and quantifiable results. The basics of website infrastructure and layout design influence your website position. 

So, what are these basics, and how do you make the best decisions for your solution? 

Get The Technical Details Right 

A good website isn’t only reflective of world-class design and visuals. It’s even more important for users to see and click your website, stay for a long time and feel safe when using it. That’s why you must pay special attention to tech details.

  • Choose A Suitable Domain Name 

Unique, simple, and catchy domain names imprint your website in people’s minds. Thus, if they enjoy your website, they can remember it during discussions and recommend it to friends. Good domain names are also reflective of your brand’s identity and professionalism. A prime example is Andreessen Horowitz having its domain name as Simple yet unique. 

.com should be your go-to domain name. But all .com names might be taken. Then, no worries. .org, .co, and .ai aren’t bad in any way. 

  • Adequate Website Development To Forestall Performance Issues

An average internet user today is just too impatient. He expects a website to load in 3 seconds and form opinions in less than a second. If your website loads slowly, he checks other options and abandons yours for good. Consequently, visibility drops, and you get fewer visitors. That’s why you need a lightning-fast website. 

Obstacles to a slow website could vary. Your bulky code or large media files may be slowing loading time. Or your CSS and JavaScript might be poorly written or unoptimized. Or the web hosting isn’t just reliable. 

Reasons abound. But you can forestall such a thing by getting custom web development services like Emphasoft. This USA-based web development company has qualified developers and top project management to get you fast and high-performance websites. 

  • Never Forget Website For Mobiles 

Mobile web traffic isn’t showing signs of relenting anytime soon. 59% of web traffic today is from mobile phones. It’s hardly surprising that 57% of users won’t recommend a business with poor mobile sites to a friend. That is almost six people out of every 10! 

Hence, you should always pay attention to your website’s mobile web traffic. It’s among two options; get a responsive website template that adapts to mobile, tablet, and desktop screens. Or create your website for mobiles. Whichever way, a good web development service can help you out. 

  • Website Security Protocols

Are visitors safe when on your website? Do they see you as trustworthy to provide sensitive information like name or email? These are questions you ask when building your website security. Especially when creating an e-commerce version for your enterprise, web security can determine whether it will be successful.

Encryption and security protocols abound. PEM protocol for secure emailing, SET protocol or PCI DSS compliance to accept credit cards, or SHTTP and TLS to protect internet traffic. The baseline is closing any loophole that might risk your website to cybercrimes. 

Visuals And Ease Of Use 

Now that the development of your website is intact let’s explore the arts. Details in website design, layout, color selection, type, navigation, and content make the experience truly enjoyable.

Here are the basic elements you need! 

  • Overall Layout: Get The First Impression Right 

Remember, the user’s attention span is limited. You’d want them to have made good impressions of your website in seconds too! Thus, your layout design is critical. 

Make sure the layout is clear. Your website design should be familiar and consistent, simple and intuitive, and clean yet informative. Avoid cluttering information overload, and give enough white space for the website to breathe. 

Plus, create a sense of unity where elements in the website complement to form a wholesome striking look. That includes creating an organized visual hierarchy, informative photography and graphics, suitable placement of icons, logos, navigation buttons, search tools, etc. You’re free to be creative. But take calculated risks, of course. 

  • Communicate With Color

Color communicates in unique ways that text or photography may not. The eye can detect more than 7 million hues of color. So, be selective when choosing a suitable color scheme for your brand and website. 

First, understand your industry and your visitor profile. What are the basic value requirements of your brand and website; do you want to create a feeling of trust or professionalism? Formality or royal? Credibility or strength? You’re better placed to answer that question. 

For instance, financial or health enterprises can use blue on their website to signal trust and reliability. A cosmetic website can use pink to reflect beauty. Gray might mean maturity to adults; Red might indicate youthfulness to youths. For nursing mothers, soft pink might communicate compassion. 

Consistency is also vital in a color scheme. So, your web pages must have the same color and design theme. Using another color might confuse your digital customers. They’d think they’ve unknowingly left your page for another website. 

  • Navigation: Simple And Clear

Simplicity is the hallmark of navigation. Quality visual aesthetics and a fast website load are only useful if visitors can find what they want. So, place navigation at strategic and effective locations that guide visitors’ journeys through your platform. Navigations could be at the top menu, footer menu, and sidebar. Then, add some breadcrumbs to spice it up. 

Moreover, navigation should be clear, organized, and concise. Refrain from overloading it with too many items. Be meticulous when using drop-down menus and long pages. The former could annoy users, and it’s best avoided. For long pages, place directional icons to guide visitors to different parts. And the ‘back to top button that takes them to the top.  

  • Content 

After the house is built, the landscape and interior design is done – on to the next step; setting up the sofa and TV set. In the same way, website technicals and design set the stage for content. 

Remember that visitors are too quick to make decisions on your website. So, provide the required information effectively – don’t beat around the bush. 

Let every word count. Are those extra sentences needed? Do they communicate my unique selling point to customers? Are they well organized and visually aesthetic? These are questions you need to ask yourself. Don’t be verbose; short, punchy, and descriptive words are okay. 

Then, remember content strategy and blogging. Your homepage, contact pages, and about us should tell visitors important information about your brand. Blogs can help you provide useful information to visitors. But they’d only see it through brilliant on-page SEO. 

With SEO, your website ranks high on Google search results and keyword searchers land on your website. You get more leads, convert them, make sales and generate revenue. 


With this guide, a DIYer knows the basics of creating functional websites. But when you want the best solution for your enterprise, it’s best to give the task to experts experienced in the field. 

Website development companies like Emphasoft have ample experience in the field. The US-based company has an array of web development talents worldwide. All you have to do is book a call, and discuss your project idea. In no time, your website will be ready for launch.