Research undertaken by a voucher code website reveals that 30% of UK parents buy video games for their children which are not age appropriate, including adult games such as Grand Theft Auto, Call of Duty and Battlefield whilst a further 35% won’t even play them first to see if they are suitable.
As part of their ongoing research into the impact of social media and technology on our lives, an online voucher code website has surveyed parents to find out what video games they allow their children to play, if they do any research before purchase and if they have concerns over their children’s friends access to computer games, as well as how long their children spend playing computer games a week.
MyVoucherCodes.co.uk surveyed parents in the UK who had a games console in the home which their children had access to. They asked: “Do your children ask you for video games which are not age appropriate?” They found that 50% had been asked to buy a video game which was not age appropriate by their child.
They then questioned parents to find out if they gave into their children demands and bought adult video games. They asked: “Do you buy video games for your children which are not age appropriate?” Shockingly, 30% of parents admitted to buying unsuitable adult video games for their children with 50% of parents stating that they felt their children were affected by peer pressure to play video games such as Grand Theft Auto, Call of Duty and Battlefield which had adult themes.
My Voucher Codes also asked parents about their children’s friends having adult video games. Over 70% said that they worry about their children’s friends having access to console games which are not age appropriate, with 23% stating that they would not allow their child to go to a friend’s house if you knew they had access to video games which were not age appropriate. 64% would not let their children’s friends play video games which were not age appropriate when visiting.
Hours spent playing video games per week:
- 0-2 hrs per week – 19%
- 2-4 hrs per week – 16%
- 4-6 hrs per week – 22%
- 6-8 hrs per week – 18%
- 8-10 hrs per week – 10%
- 10-12 hrs per week – 9%
- 12-14 hrs per week – 3%
- 14 hrs+ per week – 3%
Commenting on the findings, Mark Pearson founder of My Voucher Codes said:
“We found the results of our research interesting, the fact that 30% of parents will let their children play adult video games is disturbing, especially without researching them or playing them themselves first to see if they are suitable. We do understand that it can be hard to say no, especially with peer pressure children are under. But age ratings are set for a reason.”
“Parents are rightly concerned over the effects of adult video games on their children who play them and their children’s friends. Not just the games themselves, but also now the social aspects of playing these games online. It’s important for parents to be fully aware of what games their children can play and the effect it can have on them.”
The research conducted by MyVoucherCodes.co.uk highlights concerning trends in parental video game purchasing habits in the UK. The findings reveal that a significant percentage of parents are buying age-inappropriate video games for their children, with 30% admitting to this practice. Even more concerning is that 35% of parents do not take the time to play these games themselves to assess their suitability. Peer pressure plays a role, with 50% of parents feeling that their children are influenced by friends to play adult-themed games. The research underscores the importance of parental involvement and awareness regarding the content and age-appropriateness of video games for children.