Efficiently managing your brand assets is critical to any digital marketing strategy. It allows you to quickly find and use your brand’s digital assets in one place, including everything from social media images and videos to logos, wordmarks and other trademarks, web content, advertisements, infographics, and more.
Access to all these assets is essential for any brand because it makes it easier for everyone on your team to collaborate when creating new content or using existing materials. Using a brand asset management tool lets you and your team collaborate, share and manage your digital media library easily. But what makes such a tool important, and how can you choose the right one? Read on to find out.
Why do you need a brand asset management tool?
As mentioned above, in today’s marketing environment, brands often have a lot of assets to manage. And those assets are no longer confined to print or web spaces; they now exist across mobile devices and social media channels. Brand asset management tool helps you organize and find your brand’s many assets so you can use them more effectively in your marketing programs and campaigns.
These tools also help you share your brand’s assets with others within your organization and also help protect these sensitive documents from unauthorized access by unauthorized users or individuals who could misuse them inappropriately (or maliciously). Finally, they provide an easy way for everyone involved with creating, managing, and distributing brand-related content across digital channels through single sign-on authentication systems – meaning one user account gives permission directly into all associated accounts where necessary permissions exist at any given time.
How to choose an asset management tool?
You should look for a tool that is easy to use, integrates with your existing systems, and has a good user interface. These are some features that it should have.
Manage your media library easily
A media management tool can help you organize and maintain your brand’s images, videos, audio files, and other types of content. You can import existing media files into the platform, organize them into folders, create new folders and subfolders if needed, and then create a project for each job or campaign.
Instantly find any file
Search functionality is the most crucial aspect of a DAM tool, as it allows you to locate a file immediately using intuitive filters and multi-level faceting searches.
Central access to brand content
Just as you need a central place for your marketing and communications team to collaborate, you also need a central place for your brand assets. This means that all brand assets are only accessible through the tool. It provides main access and rights to your brand content and a dedicated workspace for third-party access using a custom digital management assessment solution (DAM).
Share and embed your digital content
Using asset management, you can share and embed your digital content internally or externally, for instance, in other places, such as social media platforms. You also have the option to create temporary links with expiration dates or have file shares with password protection having limited asset permissions.
Using a brand asset management tool is vital for efficiently managing your digital media library. Besides managing your media library efficiently, it allows you to search for everything quickly and share your digital content internally and externally. However, it is vital to choose the right platform for optimum benefits.