In the world of commerce, the greatest success stories are not always the most talked about. Although we’re all familiar with the tales of Philip Green and Alan Sugar, whose mainstream culture enterprises have become well known, it’s often the case that the most profitable and lucrative businesses are recognised only by those familiar with their niche.
The reasons for this are simple; the easiest way to become successful is by identifying a gap in the market. The fewer people there are competing for the same prize – the same premises, customers, and contracts – the higher the chances of those who commit to the venture becoming successful.
It’s a simple formula for success, yet one that many entrepreneurs fail to grasp. The reason? Lots of us don’t know how to spot the gaps that are right in front of our faces. If you need educating, then read on to find out more…
Finding Your Problem
A lot of the time, gaps in the market are identified because you stumble across a problem that doesn’t have a solution. A prime example of this is a company like SGS Engineering. The brainchild of creator Andy, it was a response to the widespread problem of having to import gas struts every time this niche product was required. By remedying this, the company has managed to expand over the course of just twelve years to a point where it is currently constructing its fifth site.
SGS is not alone in this. Cycling company Blaze is another prime example. Created solely to respond to the lack of products available for urban cyclists, it has snowballed into a successful company whose profits are not to be scoffed at. In the words of its creator, Emily Brooke: “The key is to find your problem, understand your problem, and only build something valuable if you’re solving a problem you know better than anyone else.”
Developing Your Product
Only once you know the niche that you want to fill does the hard work really begin. It is not enough to commit to filling it; you need to work out how to fill it in the best way possible.
Often, this will mean collaborating with others, and it’s important to identify the very best people for the job. Do your research carefully in order to ensure that you’re up to date with the latest products and findings, as well as the names behind them. You’ll be surprised by how many experts are willing to share their advice – after all, most have a passion for the subject and are ever eager to see new blood enter their field.
Research, ask advice, and develop something wonderful, and your chances of success are as high as can be.