Author: Cameron

Cameron Francis is the Co-Founder and Managing Director of ETRAFFIC, Melbourne's #1 Creative Agency and Digital Marketing Company. He is passionate about helping businesses of all sizes improve their online visibility.

One of the goals your business may well face is making sure the right message is getting out there. Not only does that message need to be sent to customers, but also to employees. So, are you confident the word you are spreading is correct and having a positive impact? Wrong Message To Consumers Can Spell Trouble In looking at the words you say to the public and employees focus on the following when it comes to consumers: You will go the extra mile for them – Consumers like businesses with a desire to go the extra mile for them.…

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You need your site to be unique and captivating. It has to grab the attention, deliver your message precisely, and maintain the level of your visitors’ satisfaction to encourage them to visit the page again. Many people analyze the latest trends in web design to hit these goals; however, what you may want to examine instead is design theories. Web design theories strive to explain why some sites are attractive to visitors and others are not. They examine the psychological principles behind consumer behavior, study cases of user interaction with various websites, and synthesize practical tips on how to improve…

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The remittance, which refers to the sending and receiving of money across borders, is a major contributor to the world economy. According to statistics from the Work Bank, approximately $700 billion is moved across borders every year. These figures are projected to increase even more considering the high demand of people using online money transfer services. Most of the money goes to low and middle-income countries – accounting for their largest source of foreign funding. As globalization continues to expand, more and more immigrants are getting job opportunities in the industrialized nations. Most of them prefer working overseas because of…

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Amazon Firestick is a device that has changed the world of entertainment. Basically, its ability to transform any normal Television into a smart TV is one that is bringing revolutions for people who like to entertain themselves on their couch through their big screens. You can stream a variety of content using the firestick or play a number of games or even deploy the fireTV for security purposes or web browsing. One of the best features of the firestick is that you can use it to mirror your PC on to your big screen and enjoy your collections. Here’s how…

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Only a few short months ago it was working as normal. Nobody could have predicted the scale and speed at which our lives would transform as a result of the pandemic, and organisations all over the world have had to adapt faster than ever.  Some teams will have been better suited to working remotely than others, but generally people have noticed the considerable benefits of working from home and lots of the changes being made are likely to become permanent shifts in the world of work.  If your organisation has struggled to adapt, here are a few key principles to…

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As a small business owner, you know what it’s like to wear multiple hats, to keep your business running. With so many facets to manage singlehandedly, social media marketing can seem overwhelming and challenging.  However, there’s a huge marketplace of prospects online that you should not overlook, no matter how small your business is. Using social media for your business can help you keep existing customers engaged, while at the same time attracting new ones.   Here are a few ways you can take advantage social media to attract customers and achieve business growth at low cost.  Start With a Plan…

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