Author: Cameron

Cameron Francis is the Co-Founder and Managing Director of ETRAFFIC, Melbourne's #1 Creative Agency and Digital Marketing Company. He is passionate about helping businesses of all sizes improve their online visibility.

The development of technology affects all niches. All industries apply the latest innovations to enhance their products and overcome competitors. In this post, we’ll review how modern technology has changed the coffee machine industry. What is the Coffee Machine Industry? In a nutshell, the process of brewing coffee remains the same from the 15th century, when coffee was prepared for the first time. Roasted coffee beans have to be ground and brewed. Thanks to coffee machines, there is no need to apply hand power anymore. Even affordable coffee makers can prepare a mug of tasty java in a few seconds by…

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Introduction to Local Business Marketing In the era of digital marketing and global e-commerce, it’s easy to overlook the importance of local business marketing. However, for businesses that rely on foot traffic or cater to a specific geographical area, local marketing is not just important—it’s crucial. Local business marketing refers to the practice of optimizing your business’s visibility and appeal to attract customers within a certain radius of your physical location or service area. Local business marketing is not about casting a wide net; it’s about targeting the right people in the right place at the right time. It involves…

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Did you know? According to the expertize of Dworkz, a leading SaaS UI UX Design Agency in San Francisco, a staggering 79% of users are quick to abandon ship and switch to another site or app if the one they’re using doesn’t meet their needs or expectations. It’s a sobering reminder that in the fast-paced world of software as a service (SaaS), user satisfaction is paramount.  Certainly, you may raise these reservations: Is testing and validating your UI/UX design truly an expensive, time-consuming, or complex endeavor worth undertaking? Or perhaps you’re confident that trusting your intuition and experience alone will…

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Navigating the ever-evolving realm of IT recruitment requires not only a keen understanding of technological advancements but also an awareness of hiring trends. Especially in tech-centric hubs like Poland, where the balance of IT salaries and burgeoning talent pools present unique dynamics. As an experienced IT HR Manager, I have a front-row seat to these shifts. In this article, I will detail the prevailing trends in hiring IT employees, with a spotlight on the nuances of the Polish market. A Brief Overview of the IT Landscape in Poland Poland’s meteoric rise as a European IT bastion, especially with cities like…

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Gone are the days of 3D glasses. As with any technology that comes new to us, we marvel at their great performance capabilities the first time around. However, when a piece of technology remains in development for many years, one wonders as to when they can experience that particular technology again. Here, we are talking about the development of holographic projection. We remember the first time we saw them; leaving our mouths open in awe. Holograms have been around for quite some time and there are various types of holograms and holographic projection. Holography is the science itself of making…

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Today movies, music clips, educational videos, humorous episodes and many other video types are plentiful on the Internet. Still any person occurred in the situation when he needed to watch some video once again while the Internet was out of access. How to solve this problem? The answer is quite obvious! Just download all necessary videos beforehand. Thus, you may not only save your favorite videos from a sudden removal, but you will be able to diversify a long trip by watching interesting movies, shows, or video lessons. Here are best five time-tested software, plugins and online services, which can…

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