To some business owners, social media marketing is a passing craze that must be taken advantage of while it lasts. Because of how quickly it appeared, most people do not take social media seriously. However, social media marketing can improve your business in the following ways:
More conversion opportunities
With every post that you make on social media, you are giving consumers an opportunity to convert into loyal customers. Once you build a following, you will have access to old, new, and recent customers who you can interact with frequently. Every image, video, blog post, and comment that you choose to share could convince your followers to visit your site and eventually lead to a conversion.
However, you should know that not every interaction that followers have with your brand leads to a conversion. Even if the number of click-through rates that you have are low, the infinite opportunities that social media offers is worth it.
Higher conversion rates
Social media marketing brings about higher rates of conversion in a few distinctive ways. The most important one being the humanization element, which refers to the fact that some businesses are humanized by having a social media presence. On social media, brands act like people do, which is important because consumers like doing business with people, not faceless companies.
Moreover, studies show that social media marketing has a higher lead-to-close rate than any form of outbound marketing. Additionally, high followings on social media lend credibility to your brand. Therefore, building a large social media presence can be enough to improve your conversion rates.
Increased brand recognition
You should take every opportunity to increase visibility and syndicate your content. Social media channels provide you with a platform for your brand’s content. Using social media makes your brand easier to access and makes you recognizable to potential customers.
For instance, a person who is always on Twitter can hear about your brand after seeing it on a newsfeed. Moreover, an indifferent consumer could learn about your brand after seeing it on multiple social media pages.
Improved brand loyalty
According to studies, brands that have a heavy social media presence enjoy more customer loyalty. An open and tactical social media plan could prove important for morphing people into loyal customers.
Higher brand authority
According to Jeff Bickley, the founder of Brown Box Branding, interacting with your customers on a regular basis is a show of good faith. When people want to complain or brag about a certain product, the use social media as a platform. This means that if a customer mentions your brand, others will want to follow you for updates.
The more users talk about your brand on social media, the more authoritative and valuable it will seem. Moreover, if you get in touch with major influencers on Twitter, your reach and visibility will skyrocket.
More inbound traffic
Without social media marketing, you will be limiting your inbound traffic to those who already know about your brand. This means that adding a social media profile to your brand creates a new path that leads to your website. The more content you syndicate, the higher your inbound traffic will be, leading to more conversions.
Better search engine rankings
SEO is the best way to get relevant traffic from search engines. However, the criteria for success when using it are always changing. Updating your blog frequently and optimizing your title tags is no longer enough, you need to do more if you want to rank highly.
Search engines usually consider social media presence when calculating rankings, because the strongest brands have a huge presence on social media.
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
Which New Lorex Security Camera Is Right for Your Home?
Keeping your family and your possessions safe requires a proactive approach, and one way to protect what you care about is with a security camera system. Lorex Technology is well known for their security camera solutions, and their two newest products will change the way…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Give your SEO Campaign a Boost with Backlink Monitoring
Have you been trying to utilize backlinking for your SEO campaign? Would you like to assess the performance of your linking strategy? If your answer is yes, it is time to learn more about backlinks monitoring. In the traditional world of search engine optimization, website…
When To Start A Medical Malpractice Claim?
If you visit the doctor, you believe that the treatment you receive will improve your health. However, this is not always the case. Patients in Chicago can be injured by their physician or medical staff. What is Medical Malpractice? Medical malpractice is when a doctor,…
How to Immediately Improve Your Online Security
While the internet might seem paradisiacal, danger lurks in the obscurity of it. Apart from outsourcing your IT needs to specialists like IT support companies in London, there are immediate measures you can take to ensure your online world is as secure as the home…
Everything You Need To Know About Cybersecurity In 2019
With long workdays and jam-packed weekends, it’s a godsend that we can do most of our shopping, social interaction, and many other day-to-day tasks from the convenience of our computers and mobile devices. The internet has been making our lives so much easier for the…
4 Reasons Why You Should Upgrade Your Cybersecurity Right Now
Decades have passed since the phenomenon called the internet, cybersecurity is still very much a threat to businesses and individual users alike. Considering how much money cybersecurity companies invest to bolster their solutions, you would think that cybersecurity threats would be a thing of the…
Why Small Businesses Need A Web Application Firewall
Today, cyber security is one of the primary concerns of small businesses and large tech companies alike. The threat landscape is ever-evolving, with increasingly sophisticated hackers racing to thwart cyber security experts as they build stronger lines of defense. On top of that, the numbers…