What if we told you that working with less popular keywords will bring you more benefits? Indeed, this is an unpopular opinion, which may sound a bit ridiculous to some business owners. After all, more clients should equal more revenue, right?
It depends. Have all the clients who visit your website already made up their minds about what they want to buy, or are they just doing an online form of window shopping?
How Can You Attract More Clients That Convert?
Devoting time and attention to the customers who come to your virtual place just because they intend to buy unspecified shoes or order some unspecified food may turn out to be cost-ineffective. Why?
Because clients who haven’t decided yet what product or service they come from may leave your website without clicking even once (except for clicking on the close button, ofc). Why should you care about it?
Because such client behavior contributes to increased bounce rate. And once the bounce rate approaches 40%, it may cause a thorny problem – your website ranking may drop in Google. Clearly, clients leaving without converting have a negative effect on the web page ranking.
NOTE: There are other reasons that trigger bounce rate growth. Some of them include how well the website runs on a mobile device, or how easy it is to navigate. Have your finger on the pulse, and make sure your website works smoothly no matter the device it is displayed on.
Your Next Milestone? Long Tail SEO Strategy
The good news is that exposing your online business to clients that are highly probable to like what you offer isn’t that strenuous. You just need to find what queries your prospects type into the search bar and then use the same keywords and phrases on your website. Selecting long tail keywords for that brings the best results.
Why Long Tail Keywords?
Simply because you can associate each subpage with more long tail keywords than with short tail keywords. Here is how it works.
Let’s assume your web page has 10 subpages. If you associate 1 or 2 short tail keywords to each page, you work with just 20 keywords max + increase the risk of cannibalization. However, when you define each subpage with 3 or 4 long tail keywords, you double or even triple the chance of the visitors hitting your website.
When done correctly, long tail keywords generate more valuable traffic pretty quickly. Employing a good long-tail SEO strategy is what you should go for to drive to your website more clients that convert. How can you do that?
How to Employ a Long Tail SEO Strategy That Works
Find the tool to research the long-tail SEO keywords
Basically, you should speak the language of your clients. Lucky for you, there are some clever tools that can help you get inside your prospects’ heads. The most popular ones are:
- Google Trends
- Answer The Public
- Google Suggest
Use the trending long tail keywords in your niche
If your long tail keyword search is on point, you will be shocked how much return on the investment you will notice. Truth be told, the traffic won’t dramatically improve overnight, yet the visitors that eventually find your website are the ones that will bring you fat profit.
Reach out to a trusted SEO/SEM agency
The easiest, and definitely the most effective way of drawing up the long-tail SEO strategy correctly is getting in touch with people working in SEO/SEM agencies. This is the place where you find SEO mavens who will put their best foot forward to get your website to the first page of Google.