Author: Andrey Davidov
As the CEO at DDI Development, a company which provides the full cycle of software development, Andrey is all about business, startups, and marketing. Last but not least, he is a happy husband and a proud father.
Forget the endless hustle of acquiring new customers in the world of e-commerce. While tried-and-true marketing tactics remain valuable, there’s a secret weapon gaining momentum: referral marketing. This strategy leverages the power of your existing happy customers, transforming them into brand ambassadors. These people promote your products and services to their network, generating genuine word-of-mouth recommendations that resonate deeply with potential buyers. Driving Growth Through Referral Marketing What makes referral marketing so effective? Ditch the sales pitch, and embrace the friend’s recommendation: People inherently trust their loved ones more than flashy ads, so referrals feel genuine and authentic, leading to…
Launching a business website marks a significant step in a company’s journey, opening doors to vast digital landscapes filled with potential customers. However, navigating this digital frontier requires a well-thought-out marketing budget. It’s not just about spending money; it’s about investing wisely to grow your brand and reach your target audience effectively. You should consider different marketing channels and plan for your objectives, which might also require investing in SEO and backlink management software, other specialized tools, and paid advertising. This article will guide you through planning a digital marketing budget for your business website, ensuring every dollar contributes to…
Over time, businesses expand and want to reach a broader audience. Your company may have started off serving local consumers, but now plans to increase its customer base. As your brand grows, you must adjust the SEO strategy to cater to new markets. Optimizing your website for the global market boosts its visibility in different regions. Link building is one critical aspect of search engine optimization. Integrating links to authoritative websites on your content enhances your credibility. When devising an international SEO plan, you must incorporate relevant backlinks to improve the site’s ranking. Why is this important for global SEO?…
In 2024, team leadership faces an unprecedented array of challenges and opportunities, shaped by a landscape that’s constantly evolving due to global events, economic shifts, and rapid technological advancements. Leaders are now required to steer their teams through ongoing uncertainties while capitalizing on emerging technologies. This complex backdrop demands a new breed of leaders – those who can blend traditional leadership skills with an agile approach to tackle unique modern-day challenges. This article delves into the core competencies and strategies essential for effective team leadership in this dynamic era, offering insights that resonate with the current global context and the…
You have been stuck in the house for a year now, and you are bored, broke, and wondering what you will do next. Before you use your stimulus check to buy lottery tickets, you may want to think about starting an online business at home. There are several different kinds of businesses you can launch that have little or no start-up cost and no need for warehousing. Offer Secretarial Services Online Instead of sitting around twiddling your thumbs, why not put those hands to good use and hire yourself out as a freelance secretary. With so many people working from…
After 24+ within the Datacenter Industry, there is still https://www.linkedin.com/in/martin-kipping-8981678/a lot of potential how small- and medium companies can optimize their performance -and profitability- within their projectbusiness. Looking at the lifecycle of a design-and-build project, you regularly see the following steps: Sales-Engineering-Calculation-Quotation-Negotiation-Order-Deployment-Projectmanagement-Installation-Training and Handover to the customer. After the identification of an opportunity by the sales, typically the next step is getting the engineering/solution sales architects involved. Here we find a first checkpoint to define the way forward within a project. Usually, only a few organizations check whether the opportunity is worth to pursuing further and the chances of success…