Today Augmented Reality is currently all the rage now for online shopping and selling. Just check the stats published by Gartner earlier this year. It is predicted that 100 million consumers will shop in Augmented Reality Online and also in store by 2020. By using your mobile phone, you have ease of access to a shopping mall, right in your pocket. It is estimated that over half of all e-commerce sales are made from a mobile device. When we combine that with Augmented Reality apps, we can really start the grasp the growth potential of this market.
Augmented Reality Apps are currently trending across mobile app stores for both Android and iOS. It is no longer a cool toy, and has a real use case in e-commerce.
So what is Augmented Reality?
By using your mobile device’s camera, we can input the real world into our device. By use of clever algorithms and AI image processing, we then overlay extra layers of digital information that ‘augments (adds to)’ our original image. It is the combination of real and virtual worlds. Starting to get the potential of this technology for e-commerce?
There are plenty of use cases for online commerce, more importantly there exists whole industries that are traditionally more suited to offline sales that this technology will certainly disrupt. It’s great for businesses with customers that like to ‘try before they buy’. Think about beauty and home improvement (or even new home sales!). We’ll discuss more on that below.
Before we can understand how this technology will help e-commerce mature further, we need to understand the drawbacks of e-commerce that exist today. Why do people, in certain industries chose to shop offline more than online?
Often, it’s not entirely possible to discover just how an item will look in your home without getting a sample of it first. There are a lot of items that exist where you need to see it in person before buying it, or consumers will need to see how it matches in their home, to their interiors, on their face in the case of beauty products and more. All of this will help to minimize returns (and the dreaded misery of online returns with high shipping costs!) retailers can start to utilise augmented reality apps to help guide the customer through the purchase process and reduce customer anxiety points about their products that images alone might not alleviate. A solid return policy is one of the largest influencing factors cited when buying a product, if we minimize the risk of return – at least in the consumers mind, we’ve won.
With the use of augmented reality it is now possible to view your entire stores range with photorealistic images in a virtual reality headset, however that is outside the scope of this article. We’re showcasing augmented reality, and the use cases are so great for e-commerce we’ve listed some of them below!
The best case of augmented reality can be seen in cosmetic websites selling beauty products. Big brands such as L’Oreal and Olay have been using this app/use case for many years. These two brands makeup (no pun intended!) the largest share of the beauty market today.
Augmented reality helps beauty sites for testing makeup and also to sell skincare products. Thus, color selection for lipsticks eyeshadows and even foundation become convenient. Other than this some makeup apps also use this technology. Skincare products are suggested by detecting the problem, and then showing the consumer how their face might look if they cleared up that blemish, a great selling point by showing the problem it will solve.
A major pain point for furniture and floor retailers is trying to see how the product will look in their home before buying. By using the augmented reality app any online and offline furniture store can do just that, helping the customer to match the colour and theme of their interiors to the product they are looking at buying. Brands such as Ikea and total immersion convince their customers with dimensions and accurate models of the product. By using a dimension indicator the app can determine how much space is appearing in the photo and then scale the product model to fit as is in lifelike sizes.
Selling flooring online is incredibly hard. In order to minimise the need for sending samples out (which would be quite expensive), it’s possible to overlay the flooring with just a few clicks. Giving the customer a better indication of how it will make their interiors look than even a small sample could do! The same premise exists for rug retailers, we asked the director of an online rug store about what augmented reality did for their business.
“After implementing our AR app we discovered our customers were not returning their products as much, lowering our costs greatly. The major side effect of this is that it increased our sales by over 20%, we can only assume it is due to increased consumer confidence in their purchase and how it will look in their home.”
-Aaron, Director of Rugs Rugs Rugs
Companies such as Dulux and Tap painter use virtual painting to help the customer decide on a colour scheme that will work with their existing interiors. After deciding on a theme they can then decide to try out free samples instead of ordering bulk samples – this will lower costs significantly when doing business online.
For windows treatments, an augmented reality app does play a vital role in selecting the right fabric and shades. Similar to the other industries such as flooring and paint, a consumer needs to see the product up on their windows to decide what’s the best option for them when considering the overall theme of their rooms. Instead of having to visit an expensive showroom, they can gauge the products overall look right on their mobile device. To check out an example of this app in action, check out My Direct Blinds, they recently developed their own iOS app for this (with an Android version in the works).
So what do you think, do you agree with us? Let us know in the comments.
How To Stay More Secure When Using Kubernetes
Kubernetes is an open-source system for automating deployment of new apps and software, and is becoming increasingly popular due to its utility in going back to previous versions. But while lots of developers are excited to take advantage of the benefits and convenience offered by…
If Online Privacy Is Dead, Is There Anything We Can Do?
The online world is both wonderful and frightening in equal measure. On the one hand, we have access to unlimited information and resources, but on the other, we have zero privacy. For most adults, the internet is a part of every aspect of their daily…
Reason To Choose Comodo SSL Certificate To Secure Your Website
It should be clear by now that for your website to survive in this modern era, hacker ridden internet era, it is important for all the information that go on it or through it to be encrypted. To have a website without SSL protection is…
6 Unexpected Security Concerns, and How to Prepare
As powerful as the Internet is right now, it’s impossible to even imagine where it will go over the next years and beyond. But, as fast as security protection continues to improve, hackers seem to improve even more quickly. Everything from new devices to apps…
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Appliance
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Self Improvement
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
HoverWatch – A Spy App That Tracks What People Are Doing
Do you want to monitor exactly what people are up to on a computer or mobile device? Are you looking for a way to make sure your kids aren’t exposed to inappropriate content, or maybe track your employees’ activity to improve productivity? To be perfectly…
5 Litigation Threats for Businesses
The relationship between an employer and employee is usually mutually beneficial, as the employer needs the skills or ability of the laborer, who in turn, receives financial compensation for the work. However, there are many issues that can arise in the work environment that jeopardize…
Online Security Tips You Might Not Know About
Technology is now playing a major role in our daily lives. From how we work to how we spend our leisure time; it is central to us all now. Of course, a tech advance that has transformed our lives the most is the internet. While…
Here’s How Proxies Can Aid Email Protection
Are you concerned about your email protection measures? If that is the case, then this is for you. It all began in November 2014 with leaked emails from Sony Movie Pictures. After this leakage of emails went viral all over the world, people, organizations and…
3 Ways to Prepare For Cyber Security Risks That Employees Must Know
In a world where everything is much easier to do via mobile, app, or device, technology is not going to slow down. We’re all guilty of potentially owning more than one device, whether that is our personal phones, work phones, tablets or fitness trackers. All…
Non-Negotiable Elements For Your Business IT Security Plan
In 2019, having a business IT security plan is more important than ever. An IT security plan is the first line of defense you have for protecting your business – and your clients – against cybercriminals. Cybercriminals include hackers, who frequently obtain personal information with…