Today, social media is one of the main channels for promoting a company, whether it’s an online business, or even a traditional, offline business. But it’s not enough to just create a profile on the major social media networks and post boring news there. If you want social media to be a good way to attract customers, David Reid recommends using the following tips.
Use a strategy
Whether you are a small, medium, or large company, you should have an adequate strategy for your resources. Don’t forget that you need to invest time, so analyze where your audience is, decide which social network is most convenient for your company, and how often you can dedicate yourself to it. Even the real money online gambling industry uses this approach. Gambling club operators find potential customers precisely through themed gambling communities.
You don’t have to be on a lot of social networks. It is better to actively participate in one of them than just be present in a dozen different networks.
Interact with your subscribers
Value the comments of your subscribers, customers and friends and share their content if they are in any way related to your company or its values. Make them feel part of a community, a group of people interested in the same topic.
How to achieve this? Answer their questions, thank them for engaging with your profile and interact with their posts. A “Like” or reply comment will make the user receive a notification and be more likely to visit your profile again.
Be sure to respond to negative comments. Gather your composure and respond politely to any criticism. Especially thanks to comments with criticism, you will be able to see that something is really wrong in your company.
Share quality content
Sometimes companies are so focused on selling their products that they overlook what their audience is really interested in. Specific information about your products is probably available on your website, so it’s best to use social media to engage your audience with other types of content:
- Data and news from your field;
- News from your company: information useful to your current and future customers;
- Experience, ideas and knowledge, your own and others.
Be creative. Use not only text as content, but also pictures, videos, and infographics. For example, Facebook, whose story is published here, allows you to create large and informative posts with lots of media elements.
Track your results
Don’t forget to analyze the results of your social media presence. Increasing your sales is an important metric, but not everything that happens on social media automatically translates into sales. In many cases, a social media presence strategy is about building a community of followers who speak well of your brand and your products.
Measuring the results of our actions on social media is much easier today, as the channels themselves already have metrics and statistics that allow us to track the impact of our social media strategy.
Sales growth is a long-term metric that will be achieved if the planned strategy is applied correctly. The sooner you enter the online world, the sooner you will be profitable.
Be consistent
It is useless to have a great strategy if you don’t follow the plan in the moment of truth. Your business social media profile should be “live”. Consistency is the key to getting results and building a solid brand. To do this, you need to have an active presence on the networks. There’s no secret to this. Constantly interact with your followers, participate in other themed groups, and constantly post interesting content.
