Social media is a growing segment of online presence and is very valuable to businesses. Many business owners know that they can make money online but do not know where to start. With social networking tools, they can easily get involved in social communities, post news and updates, and create new connections.

Whether you promote your brand on Instagram, Twitter, Facebook, or any other social media network, its native analytics and tools may not be enough. So, you’d better check this collection of the best tools for the top social media marketing skills.

All-in-One Sociatol Media Tools for Business

  1. Agorapulse


Agorapulse enables you to take a holistic approach to managing your social media marketing strategy. Within one app, you have tools for creating, sharing, and organizing content. There is a handy calendar where you can schedule your publications, a smart Inbox section for monitoring every single mention and comment, and one-click ROI reports. You can also take advantage of the built-in follower tracking CRM and create a shared space for team collaboration. Thanks to its user-friendly interface, Aporapulse can become an indispensable tool for a social marketing team.

  1. Sprout Social

Sprout Social is an all-in-one platform for reaching your audience, engaging the community, and measuring performance. The streamlined, unified social inbox lets you easily manage incoming messages, mentions, and comments, monitor business reviews on Facebook and TripAdvisor, and create a shared CRM with customers’ full information. There are also planning tools enabling you to post across several platforms simultaneously. Sprout Social is also a powerful analytics tool, letting you collect reports from all social media networks: Twitter, Facebook, LinkedIn, Instagram, and Pinterest.

  1. Buffer


Buffer is a pack of social media tools that gives you the ability to tell your brand story and grow your audience. It’s mostly aimed at Instagram marketing – you can plan, craft, and publish Instagram posts and stories from within the platform. However, you can also manage your Twitter, LinkedIn, Facebook, and Pinterest accounts and publications. The shared dashboard enables you and your team to collaborate on content creation – draft and approve posts, keep up with the schedule, and manage accounts. Buffer also comes with the analytics package letting you get recommendations, analyze customer engagement, and measure posts’ performance.

Analytical Tools

  1. Audiense

Audiense is handy software that lets you better understand your customers’ preferences. The app identifies your audience, analyzes their interests, demographics, and other details, then creates personalized segments that can help you make better marketing decisions. Thanks to machine learning, Auidense can also determine your target audience. You can export the results in PDF, PowerPoint, or CVS to process and use them. Auidense also has a special tool for Twitter that includes DM chatbots, community analysis, advanced monitoring, and more.

  1. Socialbakers


Socialbakers is an AI-powered solution for your social media marketing strategy. It enables you to learn more about your customers and competitors, managing social network accounts, plan your content, and get thorough reports. The AI-based persona mapping algorithm creates realistic profiles of your visitors so that you can learn all about them.  The report includes demographics, geography, engagement affinity, and other metrics. Knowing all of this will help you target your publications better so that they reach people who are most likely to be interested in them.

Content Creation

  1. Buzzsumo

BuzzSumo is the go-to app if you need to find a topic that will create a buzz. It analyzes huge chunks of data to unlock content insights regarding the keywords you type in. The BuzzSumo report shows Facebook and Reddit engagements, Twitter and Pinterest shares, the number of links, the evergreen score, and total engagement. You can also find Twitter and YouTube influencers in your niche, discover popular questions, and find authors for your blog. If your creative flow is stuck, BuzzSumo is a good topic generator.

  1. Canva

Canva is one of the most popular social media tools for business. The reason for that is simple – you don’t need to be a professional designer to create content with Canva tools; it’s perfectly suitable for beginners. The number of opportunities is quite impressive: backgrounds, collage grids, stickers, and animated clip-art. You can create content for specific social media apps: YouTube channel art and thumbnails, Instagram posts and stories, Facebook covers, and a lot more. Canva has a lot of free build-in content, so you don’t necessarily have to invest in a Pro account.

  1. Fastreel

Fastreel is an online video editor. It has a bunch of video enhancing tools such as cropping, cutting, color correction, and speed changing. But what’s more handy for video marketing, there is a vast collection of video templates. You can pick one, customize it to your taste, and create your own advertisement, channel intro, explainer video, promo clip, and so much more. You can add more scenes from the library, adjust text, and overlay your own music. If you need some professional effects, you can switch to the tools mode to loop your video, add a watermark, use filters, or create a video collage.

  1. Pexels

Pexels has one of the biggest collections of royalty-free images and videos. There, you’ll find not only stock pictures but also unique photos from photographers from all over the world. All Pexels photos are under the Creative Commons Zero license, which means anyone can use them for free for commercial and non-commercial purposes. You can search for pictures using keywords, or you can scroll through the list of the top contributors to find the image you like. So if you ever need content for your posts and videos, Pexels may be your best shot.

Post Scheduling

  1. Hootsuite

Hootsuite offers one-click control over your SMM strategy. But its most prominent feature is post scheduling. With its help, you can manage your posting calendar, get reports on campaign performance, and organize a library of branded content. You can also track trending topics, foresee digital risks, and boost your brand’s security. Hootsuite gives you, as a manager, an ability to build a social media marketing team and give them a shared space to collaborate, assign tasks, and monitor progress.

  1. SocialOomph

SocialOomph is a minimalistic scheduling tool that’s been around since 2008. Being the first to implement Twitter API, the service can now be used for posting on Discord channels, Facebook pages, Pinterest boards, Reddit subreddits, Shopify and Tumblr blogs, as well as on LinkedIn, Mastodon, Twitter, and StockTwits profiles. SocialOomph lets you plan your publications months ahead, automate post queues, and create self-destructing posts. You can also bulk upload your drafts and enable the post flood control that prevents you from annoying your followers.

Monitoring Tools

  1. Brand24


Brand24 is a great tool for online reputation management. It monitors the web 24/7 to find all the mentions of your business across social media, reviews, blogs, news, and forums. Plus, the built-in AI detects sentiments, so you can easily sort positive, neutral, and negative sayings about your business, product, or service. The tool also enables you to engage with your audience to know them better and to improve communication. In addition, you can take advantage of daily or weekly reports on your KPIs.

  1. Mention

Mention is a marketing suite for amplifying your brand awareness. It gives you the tools to monitor what people say about your business, products, and services, what other interests they have, and what is trending. Mention can help your brand reach its maximum potential by giving you the opportunity to listen to your customers, analyze your competitors, build your social strategy, and grow your audience. The app collects data from Twitter, Facebook, Instagram, and Pinterest.

Lead Generation

  1. OptinMonster

OptinMonster has everything you need to convert and monetize traffic by attracting more visitors. And what’s more important, it attracts the right people – those who are most likely to buy from you. First, you will need to create an offer from a built-in template, then personalize and target it, and finally analyze the stats so you can tweak the offer. OptinMonster makes A/B testing much easier, thanks to the advanced tracking and monitoring algorithms.

  1. Pardot

Pardot is a B2B tool that helps you get more leads, generate personalized content, and, thus, increase your sales. Pardot algorithms track the customers’ path and help you understand what type of offer they need and what you can do to warm up your cold leads. By showing the right thing at the right time, it’s very likely to attract new customers without really annoying them.


If you are interested in increasing your online presence, consider getting the hang of social media marketing. With the right tools, you will gain more customers, and, in order to reach more people, you can also optimize your social profiles and make them easily accessible.

Once you start using social media tools, it is important to know how to use them properly. Use them on a regular basis, post relevant information and always include links to your site. If you don’t post enough useful things, people will become bored. You need to post fresh and relevant content so that it will entice people to visit your site.