One of the most effective Internet marketing strategies is UX, i.e., user experience. It helps businesses achieve better results and increase conversions. However, implementing UX practices without specialist knowledge can backfire. In today’s article, we present the most common UX errors.
One of the most effective Internet marketing strategies is UX, i.e., user experience. It helps businesses achieve better results and increase conversions. However, implementing UX practices without specialist knowledge can backfire. In today’s article, we present the most common UX errors.
ILLOGICAL NAVIGATION
Website navigation is crucial to the audience of your site. When a user visits your website, they want to find the information or product they are interested in as quickly as possible. The more you make it difficult for the recipient to navigate the website, the faster you will lose a potential customer. Thus, well-designed navigation has a positive impact on the user experience.
INCORRECT PRODUCT PRESENTATION
Online shopping looks a bit different than shopping in a stationary store. If a user visits your site intending to buy a product, they want to learn as much as possible about it. He cannot touch the product or inspect it in any way. Before making a purchase, he needs to know a lot about the product. So, if you limit the information about the product and you present it in an unattractive way, it is logical that the customer won’t buy it. Of course, too long product descriptions will bore and won’t interest the recipients. Find the golden mean and take care of the uniqueness and reliability of the content as well as an attractive presentation of the product.
TOO MANY POP-UPS
Pop-ups are a great way to attract the recipient’s attention and effectively convince them to buy. On such banners, you can place information about current sales, discounts, or special offers. Unfortunately, many people overuse pop-ups, which makes them irritating and completely counterproductive. The customer wants to leave the site as soon as possible. Limit the number of pop-ups and make sure they only tell you the most important information.
SLOW PAGE LOAD TIME
Slow websites are a big problem for most online users. You can minimize file sizes, leverage browser caching, and use content delivery networks (CDNs) to deliver content faster. Regularly test your website’s load times and make improvements as needed. Increasing your website speed is one of the quickest and most effective ways to improve your user experience.
INEFFECTIVE CALL-TO-ACTION
A clear and compelling CTA is vital for driving user engagement and conversions. Ensure your CTAs are prominent, visually distinct, and communicate a clear benefit to users. Use action-oriented language and place CTAs strategically throughout your website.
LACK OF RESPONSIVE DESIGN
With the increasing use of mobile devices, having a responsive website is crucial. Failing to optimize your website for different screen sizes and resolutions can lead to a poor user experience on mobile devices. Ensure your website is responsive and provides a seamless experience across various devices.
Conclusion
With effective UX, you will turn your audience into your customers who will be more likely to return to your website. Make sure you don’t make the mistakes mentioned above.
The partner of this article is Elpassion, a company whose website provides more information on topics such as collaborating with an agency and a developer. A well-constructed and properly filled-out brief should serve as the foundation for any collaboration. For more details, you can visit their website at https://www.elpassion.com/blog/how-to-write-ux-design-brief.
