The rise of virtual bookkeeping has completely changed how companies handle their financial records. Virtual accounting businesses have developed feasible and effective solutions for traditional bookkeeping services as a result of the expanding trend of remote work and technological improvements. The virtual bookkeeping market is still booming in 2023, offering numerous opportunities for possible business owners. 

In this post, we’re going to look at important guidance on building a competitive virtual bookkeeping startup.

Create Your Business

Identify the organizational structure for your firm. Many bookkeeping businesses begin as sole proprietorships, which means you carry out all of the jobs alone and work alone. However, you can also consider establishing a corporation or limited liability company (LLC). The best type of corporate entity for your online bookkeeping services will rely on your long-term objectives and expected revenue. You must take into account how state taxes would relate to your firm because each state has various regulations regarding business taxes.

Make sure that a partnership agreement is a component of your business strategy if you are launching the business with a partner. This contract guarantees that you and the other party understand how the business will operate. 

Last but not least, choosing a company name is a step in this process that you should take seriously. Make sure the name is a proper and appropriate representation of your work because you’ll be using it for many years.

Obtain the Essential Licenses and Permits

State and local laws have various requirements for permits and licenses. A corporation or LLC that you’ve formed needs to be licensed with your state. While business licenses are frequently needed, sole proprietorships are exempt from the requirement for formation files. After establishing your business, you must contact the Internal Revenue Service (IRS) to request a workers’ identification number (EIN).

The social security number (SSN) and the EIN are different ways to identify your business. For sole entrepreneurs, having an EIN is optional, but it enables you to get 1099s from your clients at the year’s end without divulging your SSN. In most places, you have to apply for a business permit. Depending on where you do business, fees might range from some dollars to a percentage of the sales.

The license costs should be taken into account when choosing a location for your online bookkeeping company. You might need to submit a “Doing Business As” (DBA) statement if you intend to conduct business under a fictitious company name or many names. DBAs can typically be registered with your parish or county.

Embrace Cloud-Based Technology

Virtual bookkeeping operations now operate as one, thanks to cloud-based accounting software such as bookkeeping workflow management software. By using cloud-based technologies, you can work together with clients easily, access accounting records from any location, and automate routine operations. 

The global market for cloud accounting software is anticipated to reach $4.25 billion by 2023, based on a report by FinancesOnline, demonstrating the technology’s widespread use. Your online bookkeeping startup will be efficient, accurate, and secure if you invest in reputable cloud-based software.

Build Your Team

Usually, virtual bookkeeping firms begin with the entrepreneur as the solo employee. However, as your company expands, you will require additional employees to assist your clients. When starting your firm, keep an eye out for those you meet who could be valuable employees. 

Don’t restrict yourself to employing solely bookkeepers; try including assistants for administration or marketing specialists on your team as well. Consider ways to delegate responsibilities to other employees to free up your time for business expansion. Outsourcing jobs may cost money upfront, but it frees up time for you to operate your business, deal with your clients, and acquire new ones. 

Don’t put off adding a new team member until the last minute. Start looking if you feel you’re about to expand! Allow yourself enough time to identify the proper individual and get people up to speed.

Security and Data Privacy Should Be Prioritized

Managing sensitive financial data requires a strong security system. Breaches in data and cybersecurity risks are more common than ever in 2023. Setting priorities for security precautions and maintaining compliance with confidentiality requirements will provide peace of mind to your clients. 

According to PwC research, 85% of clients would avoid doing business with a business if they were concerned about its security policies. You can protect your clients’ data and develop trust in your virtual bookkeeping firm by using robust encryption of data, multi-factor authentication, and frequent security audits.

Leverage Automation and Artificial Intelligence

The bookkeeping environment has been transformed by technology and artificial intelligence (AI). You could automate repetitive operations like data input, reconciliation between banks, and expense sorting by utilizing AI-powered tools. This enables you to concentrate on providing added value and strategic financial guidance. 

According to a Deloitte poll, 42% of organizations are already utilizing AI in some form, and this figure is predicted to rise significantly. Integrating artificial intelligence (AI) capabilities into your virtual bookkeeping firm will increase precision, productivity, and scalability, offering you a competitive advantage.

Create a Web and Social Media Presence

Websites play an important role in virtual bookkeeping businesses. Without a website, and with no real office, your company may look to be a one-man show. To begin started, you don’t need a large or expensive website. A simple website can be built for under fifty dollars, covering the cost of the domain name. If you’ve lacked knowledge, there are many predesigned websites available online, or you may have one created for less than $500.

Provide Scalable Services

As your online bookkeeping firm expands, it becomes essential to provide scalable services that can meet your clients’ growing demands. Scalable guarantees that your operations can manage a greater number of clients without affecting service quality. 

According to Intuit research, 68% of small businesses anticipate that their bookkeeping and accounting requirements will get more complex over time. You can satisfy the ever-evolving demands of your clients and preserve long-term success by developing scalable systems, leveraging workflow management technologies, and assembling a team of skilled employees.


In 2023, the virtual bookkeeping business will be filled with prospects for budding entrepreneurs. Remember that remaining current on trends and technologies, as well as altering your business strategy accordingly, will be important in this dynamic and ever-changing industry. Your virtual bookkeeping firm can succeed in the digital world with the appropriate approach and devotion.