It’s no secret that Search Engine Optimization is an ever-evolving game of strategy for everyone in the gambling industry. Climbing to the summit of iGaming search results? That’s the Mount Everest of SEO challenges, my friends!
One handy tool in many SEO-professionals climbing kits is the powerful links, but which climbing guide should you choose for this exhilarating ascent?
Ok, enough of the climbing metaphors.
We rolled up our sleeves, put on our Sherlock Holmes hats, and embarked on an investigative journey into three of the industry’s top SaaS platforms for link buying: MotherLink, Link.Builders, and Bazoom. Our mission? To weigh up their capabilities and price tags. So, tighten your harness and buckle up, here’s what we discovered:
| Motherlink | Link.Builders | Bazoom | |
| Number of Links | +50 000 | +15 000 | +58 000 |
| Payment Methods | Stripe, Wire Transfer | Stripe, Wire Transfer | Stripe, Wire Transfer |
| Includes Home Page Links | No | Yes | Yes |
| Avg Turn Around Time | Unknown | 5 Days | 6 Days |
| Domain Blacklist | Manual | Automatic | Manual |
| Content Included? | No | No | Yes |
| Backlink Checker | No | Yes | No |
| Competitor Analytics | No | Yes | No |
| Dashboard view | Yes | Yes | Yes |
| Pricing | Free | Free & Premium | Free |
| Metric Integrations | Ahrefs, Moz, Majestic | Moz, Ahrefs | Ahrefs, SEMRush, Moz |
| Histroic Metrics | No | Yes | No |
| SPAM Score | No | Yes | Yes |
| Automatic Backlink Fetch | No | Yes | No |
| Competitor Link Grabber | No | Yes | Yes |
| Disavow File Creator | No | Yes | No |
| Points | 4 | 12 | 9 |
When we take Bazoom and Motherlink into consideration, both have colossal databases, housing more than 50,000 available links, and they are also the champions in metric integrations. Ahrefs tends to be the crowd favorite, a feature that all of the platforms support. It’s a head-scratcher though that Motherlink opted not to display the SPAM score in their database, given that it’s a Moz metric and the API integration is clearly in place.
On the other hand, Link.Builders is a bit of a Swiss Army Knife when it comes to functionality. It’s loaded with versatile features and automated perks that make the SEO journey a breeze.
Stacked up against Bazoom and Motherlink, there’s a slight hitch with Link.Builders as you can’t create an account directly on their site. At first, this may seem a bit of a nuisance, but it’s easily justifiable when you understand their rationale – safeguarding their clients and preventing exploitation of their database to avoid the fate of platforms like buildmyrank.com, backlinks.com, and SAPE, among others.
The Price Battle
In our quest for comprehensive price comparison, we narrowed our focus to permanent articles from some of the most predominant markets: the United Kingdom, Germany, Sweden, and Italy.
In a move to safeguard the interests of the webmasters who operate these websites, we’ve opted to obscure their URLs partially. A bit of clever deduction, and we’re confident you’ll be able to identify the involved sites.
From this pool, we randomly picked 20 sites that were listed across all platforms. Although this sample size might seem modest, we believe that it provides a valuable glimpse into the overall pricing trends across the different platforms.
| Motherlink | Link.Builders | Bazoom | |
| glob************zine.com | € 716 | € 373 | € 433 |
| lux*********emag.co.uk | € 425 | € 336 | € 225 |
| sp*****ole.co.uk | € 706 | € 835 | € 1.125 |
| ro****o7.net | € 356 | € 285 | € 355 |
| ge*****n.co.uk | € 551 | € 319 | € 577 |
| ne******ce.se | € 675 | € 605 | € 444 |
| pe********erg.nu | € 260 | € 212 | € 334 |
| ser*******gen.se | € 756 | € 955 | € 904 |
| inv*******ner.com | € 831 | € 649 | € 1.093 |
| dju*****pa.se | € 761 | € 624 | € 616 |
| teg*********mme.de | € 655 | € 560 | € 536 |
| kl**m.de | € 392 | € 330 | € 535 |
| la******ews.de | € 427 | € 715 | € 189 |
| re******pe.de | € 427 | € 405 | € 442 |
| pr*****ey.com | € 422 | € 420 | € 354 |
| ta*****cn.it | € 253 | € 240 | € 268 |
| go**ws.it | € 517 | € 780 | € 790 |
| z*n.it | € 316 | € 270 | € 390 |
| to*****gi.it | € 253 | € 240 | € 268 |
| metr*********agazine.it | € 392 | € 144 | € 336 |
| Wins | 3 | 11 | 6 |
The price tags across these different databases show striking similarities, barring a few outliers. However, there’s a distinct champion and a clear underdog in this race. Link.Builders take the gold with the most wallet-friendly prices on a majority of the websites, while Motherlink appears to be on the pricier side of the spectrum.
If you’ve journeyed this far into the article, it’s probably a no-brainer to figure out the victor in this competition. Accumulating a hefty 11 points in the pricing analysis and a solid 12 in the feature comparison, the guest post platform Link.Builders stride ahead with a total of 23 points. Bazoom follows with a respectable score of 15 points, and trailing behind is Motherlink with 7 points.
All of the link platforms put to the test offer robust SaaS products, and the beauty of the link-building tools is that you don’t have to use only one – you can cherry-pick the best features from each one.
However, if you’re more of a ‘one-platform kind of person’, Link.Builders are the way to go.
