Digital media is changing the landscape of 2024, and your business needs to stay updated, especially in the era of AI, which has changed how everything works from office work to casino games.
And while some digital trends seem to stay the same, they have changed – because of changes in audience behavior. Or, the prevalence of easy internet access today.
The social media universe, for instance, has over 5 billion active users. As the digital platform continues to expand, it will offer new opportunities and challenges for both players and operators in the casino industry.
1. Digital Media And Its Trends
Firstly, let us understand the meaning of digital media. Any information that is created, shared, and consumed via a digital screen or device is known as digital media. We use digital media for various purposes, such as gaining information, entertainment, games, and other things.
Many business industries are using this platform to expand their businesses, but how can they do it correctly? In this digital era, it is essential to understand the correct usage of digital media, especially the trends of digital media.
Short Videos Across Social Media Channels
Yes, you got that right. No matter what the year is, short-form videos will always be on the trend. Usually, the content generally has a duration between 5 to 120 seconds and mainly focuses on delivering content that gives immediate satisfaction to the audience.
It is one of the best ways to connect with your audiences. According to a study, this form of content is used by 66% of social media users daily. They are 2.5 times more engaging compared to long-form videos.
The Rise of SEO(Search Engine Optimization)
Social media SEO helps you optimize your social profiles, which attracts better potential customers through search. I did some research recently, and it stated that more than 25% of people click the first result on the first page.
With the help of SEO, you can rank higher in search engines and have more visibility. To put it simply, if the customers cannot find your website, then what good is it? You will miss out on sales opportunities. So, it is important to consider SEO a positive practice.
Raw and Authentic Content
More than ever, content should be authentic. It should be the top priority as consumers value authenticity and proper information over fantasy images or gimmicky advertising. Authentic content enhances trust and loyalty, which connects deeply with the audience.
In addition to this, authenticity enhances business credibility. The more transparent and honest a brand is, the more trust and loyalty it will get from its audiences, which will lead to strong consumer-brand relationships.
The Rise of AI
AI continues to revolutionize digital media through personalized experiences. A study showed that a business that uses AI-driven personalization sees a 19% increase in sales on average. Furthermore, AI can generate original images from text, which enables you to have various ideas and concepts for approaching social media.
Over 80% of marketers have claimed that they have already seen the positive impact of AI and that you can also be part of that group. In the future, AI is likely to play an even larger role as a marketing as well as a customer care tool.
Hence, in 2024, people are keen on using AI for social media to analyze data, content creation and many more.
Content Creators and Influencers
Social media influencers mainly do promotion of a brand on various social media platforms. However, ensure that you select only the one who publishes logical, genuine, and quality content.
But what about their categories? Now, let’s talk about that. So, there are four categories, and they are:
- Mega-influencers: They are basically celebrities such as athletes, actors, and any other public figures with more than 1 million followers. They can give your brand a unique exposure.
- Macro-influencers: In this category, the number of followers generally ranges between 100,000 and 1 million and have established within their niche. This makes them more targeted than mega-influencers because, generally speaking, their audience shares similar interests based on the content they produce.
- Micro-influencers: Here, the followers range from 10k to 100k. These influencers mainly focus on platforms like Instagram, Facebook and YouTube. I know what you might be thinking- how can such a few people affect my business? But did you know that they actually come with a higher engagement rate (60% more) compared to macro influencers? So, yes they are good enough.
- Nano-influencers: With less than 10,000 followers, these guys have small but highly engaged audiences, which can make them great business partners.
Digital media trends shape the way we consume, create, and interact with our audiences. It is always difficult to identify the emerging trends of digital media but with proper strategy, you can enhance your social media presence and continue to connect with your audiences.
