It is clear that small, regional companies do not have the marketing budgets of large corporations. However, there are many local SEO strategies that will allow you to achieve satisfactory results and effectively promote your company in Google search engine among the target audience. In many cases, local SEO strategies allow you to compete effectively with much larger companies. Check out 10 inexpensive and effective local SEO strategie.
1. Create dedicated landing pages
Create several landing pages that will target customers from individual towns or even districts (in the case of larger cities). Then, make sure you have the right meta-tags that will contain the most frequent user inquiries and encourage you to visit the website. Also, do not forget about appropriate internal linking, so that subpages addressed to specific areas are logically related to each other.
2. Analyze the keywords
It should be emphasized at the very beginning, because without a really well-conducted analysis of key phrases it will be very difficult to obtain satisfactory results. Valuable phrases tailored to the needs of your real customers. Remember about relevant phrase volume, the level of competitiveness of keywords that can be achieved with your budget, and long-tail phrases. You may also use the help of a professional SEO agency like https://rankhigheragency.com/ to be sure the analysis is properly done.
3. Remember about Google My Business
Google My Business is one of the foundations of local SEO. The world’s most popular search engine promotes information treating them as verified and trustworthy. Therefore, it is worth confirming your profile in the GMB.
4. Internal linking
While SEO focuses on getting external links, creating relevant links on your own website is also important. This is conducive to proper navigation and helps create a consistent hierarchy on the site.
5. Use the right tools
Now website optimization has become much easier with the availability of several online tools. You may take a closer look at: Google Search Console, Google Keyword Planner, Yoast SEO plugin, Surfer SEO, or Ahrefs.
6. Get reviews
It is not surprising that most of us read reviews of nearby locations before making a local choice. This applies, for example, to choosing a restaurant for a Friday evening or a good hotel for a weekend trip to another city.
7. Virtual 3D walk
The Google My Business listing provides not only the option of adding photos but also a virtual walk around your business. This way, you will allow potential customers to look around the company and get to know it from the inside.
8. On-site technical optimization
In every online business, regardless of the industry, certain optimizations must be made on the page to help you stand out in the search results. Take proper care of schema data, URL structure, titles and meta descriptions of subpages, your site speed, and adapt your website’s layout to the requirements of Google.
9. Voice search
In recent years, voice search has become more and more popular. It also has its share in local inquiries, as it provides a lot of convenience to users who, for example, are traveling and are just looking for a place of interest.
The voice queries themselves are characterized by a clear conversational style – for this reason, they are usually longer than regular keywords typed in Google. To take them into account when positioning, try to answer questions on your website that start with the basic operators (who, what, where, when, why, how).
10. Mobile friendly
If your website is not mobile-friendly, you may have lost a huge number of clients. Now the audience is no longer stuck in front of the computer screen. They rather move and shop via smartphones, tablets, laptops, and other devices. If you’re not yet mobile-friendly, you need to think about it now as mobile optimization has become crucial these days.