A Trustpilot rating badge lets people perceive you as a trusted brand. With tons of businesses jostling for space in a competitive market environment, displaying a Trustpilot badge on your homepage makes it easy for people to trust your brand and improve their chances of getting conversions.
Over 81% of shoppers research products online before buying. This means with a Trustpilot badge, you stand a chance to win the trust of customers. In return, you are likely to appeal to the target market since they will perceive you as a credible brand.
The more people trust you the more they are likely to recommend you to other buyers. That way, you stand a chance to generate more sales for your business. Therefore if you haven’t put an effort to earn a TrustPilot badge then it’s high time you consider having one.
Generally, a Trustpilot badge not only signifies to people that you can be trusted but also guides customers in making better buying decisions. Since the Trustpilot review platform was introduced into the market in 2007, it has helped customers make better buying decisions.
In this article, we spotlight why your business should consider integrating the Trustpilot badge on the homepage.
Before diving into details about why you need a Trustpilot badge for your business, here is what you need to know about the Trustpilot review platform.
The Trustpilot Review Platform
The Trustpilot Review platform offers an opportunity for people to share real experiences with various products and services. The idea behind the platform is to help customers make purchase decisions from an informed point of view.
When people get access to feedback from real users on various platforms, they can make wise buying decisions based on the information they come across. As more people turn online to research before heading to various stores to buy products, reviews have become an ideal criterion that most people use to guide them in their buying decisions.
With tons of customers and brands turning to the Trustpilot platform to understand the market environment, Trustpilot has now improved its features by introducing the Trustpilot badge. The parameter has become a critical element that most customers depend on to ascertain whether a brand is credible.
Just like the Facebook badge, the Trustpilot platform has set up a strict verification process aimed at weeding out unscrupulous platforms to help customers access better services. This means to earn the Trustpilot badge, you must meet strict customer satisfaction criteria to be verified.
Improves Trust
Trust is one of the key factors in the business environment. Once people Trust your brand then you stand a chance to get more conversions. While there are dozens of brands offering similar services in the internet space, many can not be trusted. This is why despite generating tons of traffic for your website, you may still not get sales since some people may use many other parameters to ascertain whether you are a credible brand.
To convince people that you can be trusted, simply include a Trustpilot badge on your Homepage. This will not only make it easy for people to buy your products but also perceive you as a credible brand.
Even if some people will not buy your products, they are likely to recommend you to other people. In other words, a Trustpilot badge comes with tons of benefits that can not be underscored.
Improves Your Brand Image
Earning a Trust pilot badge means many people love your brand. Once you position yourself as an industry leader, you are likely to stand out among other players and attract more buyers.
While advertising can play a critical role in getting customers, it may be challenging for some people to trust your products. It is against this backdrop that a Trustpilot badge puts you on top of the game and makes it easy for people to make buying decisions.
Once people perceive you as a credible brand, you may not struggle to market your products since they already trust you. This is only possible if you earn a Trustpilot badge.
Supplement Marketing efforts
Even though marketing and advertising are effective in generating sales, it may be challenging to win the trust of some buyers. The fact is not every marketing campaign is enough to convince buyers to trust your brand.
To counter negative perceptions about misleading advertising information, a Trustpilot badge offers a perfect option for customers to trust your brand.
Competitive edge
With dozens of brands offering similar services on the internet space, it may be challenging to generate sales from your products. As such, integrating a Trustpilot badge on your home page puts you ahead of the pack in the market environment. This is because people can easily distinguish you from other brands based on the Trustpilot badge.
Once you position yourself as a key player in your niche, you can easily edge out other actors and earn a considerable following.
Organic Traffic
Another aspect that makes the Trustpilot badge ideal for your platform is website traffic. When people trust your brand, they are likely to refer you to other people which plays a critical role in getting organic traffic for your website. The more people interact with your products on your webpage the more traffic build-up you are likely to get.
In that regard, if you have low website traffic, you can consider integrating the Trustpilot badge so that you can attract more buyers to the platform and boost Traffic.
Boost SEO
The more credible you look the more people are likely to be attracted to your brand. This plays a critical role in the traffic build-up which improves search engine optimization for your website. Once you have tons of traffic on your website, Google’s algorithm is likely to show your website to more people which is critical in search engine ranking.
In other words, a Trustpilot badge puts you on top of the game thereby boosting your site traffic. In the long run, you are likely to earn a top spot on google pages and experience a surge in sales volume.
Improves Conversions
Another factor that makes the Trustpilot badge ideal for your website is boosting conversions. If you are grappling with low conversions on your website you should consider integrating a Trustpilot badge.
Most people are likely to buy your products the moment they are convinced that you can be trusted. As such, a Trustpilot badge plays a critical role in boosting conversions through your website. All you need is to display a Trustpilot badge for people to see.
Conclusion
Just like any other review site, Trustpilot is an important platform for customers. The platform gives buyers access to feedback from other people which guides them in making informed purchase decisions.
This is why you should integrate a Trustpilot badge on your website today in order to improve your chances of getting conversions. Once people trust your brand, they are likely to buy your products.
Therefore if you are struggling to get conversions, it’s high time you consider including a Trustpilot badge on your home page. The more credible you look, the more likely people can buy your products.
