Social media is often criticized for polarizing its audiences, and making us feel lonelier as we jealously watch the lives of others unfold. But remember, social media was designed as a tool to bring us closer together, and if used responsibly, for the right applications, it could make us feel more connected than lonely. One population could especially benefit from …

Using social media in another country is about far more than simply using translation services to convert posts to another language. A successful social media engagement campaign needs a unique strategy for each country, along with localized content that is appropriate to the cultural considerations of the country in question. With social media usage growing rapidly, and customers increasingly engaging …

Smartphones, tablets, laptops and other portable electronic devices have become extensions of most people in their daily lives. From checking email in the morning to keeping in touch with friends and co-workers throughout the day, and finally drifting off to sleep after scrolling through social media sites at night, it’s difficult to remember a time when people could function without …

Now is the age when video marketing is one of the most powerful promotion tools available and Facebook Live videos are watched three times longer than non-live. The popularity of this service has grown immensely, which makes it one of the must-use tools for business promotion. Ways to include Facebook Live into your marketing strategy include teaming up with influencers, …

Social media may be one concept but it needs to be approached in different ways. What this means is that companies need to think about these platforms differently than individuals do. Brands should definitely put great effort into showing off their personality and general worldview but that doesn’t mean they can post anything they want. Every status update, Tweet, or …

With the emergence of the new technologies in our daily life, communications have never been so easy and fast.With a few clicks, you can interact with friends and family from anywhere in the world. Hence, increasing the popularity of social media both on desktop and mobile devices. Social media allows you to share valuable and entertaining information. However, the role …