Category: Social Media

Since 2003, LinkedIn has been connecting businesses and professionals across the world. As of 2020, the platform has more than 722 million users looking to cultivate and grow their careers. However, LinkedIn benefits extend beyond professional connections. Smart companies use the platform both as a…

With 100 million monthly active users just in the US, TikTok is now a mainstream marketing channel that is utilized by different businesses and brands for the promotion and marketing of their products.  Despite the controversies about the data privacy of the users, there is…

Social media is becoming increasingly popular, with more apps and users coming to the major platforms each year. With so many users, businesses can capitalize on organic growth and awareness by advertising with branded videos.  Even when users aren’t shopping for products—maybe they’re casually checking…

The days of relying on organic clicks and social media responses without having to spend a dime are long gone. It indeed used to be possible to expand your brand awareness and enjoy increased traffic without putting in much effort. That was in the past,…

Social networks have become part and parcel of today’s world with a high level of hyper connection. Over the years, professional profiles have displayed the ability to take advantage of social networks to act as necessary tools to expand companies, brands and entrepreneurs who wish…