A little about what trends you should pay attention to in the near future so that your presentations do not get lost in the growing stream of online events.
Let’s start with the Let’s start with a global overview. The tremendous importance that online events of all kinds have gained over the past ten years will continue to grow moving forward. More than 500 million people watch more than 35 million presentations every day. According to Digital Journal, the market of online presentation software is about $870 million (optimists say more than $1 billion) and will reach almost $1.8 billion by 2030. Today, more than $30 billion a year is spent on online presentations (according to Forbes), and it is logical to assume that this figure will grow.
There is no doubt that in 2023 there will be even more learning, conveying of new ideas and, of course, selling through online presentations. This means that in 2023, one of the main challenges for presenters will continue to be growing competition.
Obviously, to win this competition, you need to create presentations that the audience wants to see. Do you know what they want? We have been studying this issue for years and are happy to share our findings.
More illustrations, fewer words
The audience is no longer satisfied with one slide every two minutes. The Kawasaki formula (10 slides/20 minutes) is not exactly outdated, but its scope is rapidly narrowing. About 60% of viewers say that they remember presented information better with the help of illustrations, and about 80% believe that there are not enough illustrations in presentations. Please note that slides with a lot of text – more than a quarter of the field – are not considered by the majority of viewers as illustrated, even if there is also an illustration accompanying a significant amount of text on a slide. Make sure that your presentations have more illustrations.
Don’t be bored with your slides.
About 80% of viewers believe that most of the presentations they watch are boring. Why? Because presenters often use the same templates and solutions to save time. 60% of presenters consider their material’s design a secondary task, and about 50% have difficulty coming up with an original design and tend to use ready-made solutions. At the same time, about 75% of presenters relaunch a set of slides that have already been used at least once, and approximately 30% do this five or more times. This is nothing surprising. The average presenter creates about one presentation a week. It’s hard to come up with original ideas for every presentation. This is especially true if the author is limited by the mandatory use of corporate colors, styles, fonts, etc. Nevertheless, we simply must state: In 2023, the success of your presentation, even more than in the past, will depend on the creativity and originality of the material’s presentation.
Interactivity is the key to the viewer’s heart.
Continuing the theme of fighting for the audience’s attention, let us highlight the importance of the audience’s active participation in the presentation. About 70% of visitors want interactive presentations. And this does not just mean the block of questions and answers. A modern presentation can easily be equipped with elements that the viewer can engage with directly. For example, various quizzes or slides in which everyone can “play” with the image. The engagement rate in such presentations is over 90% – approximately 14-15% higher than in non-interactive online events. Be sure to include interactive elements in your presentations.
10 minutes – the new presentation standard
The growth in the pace of life has forced us to adjust the time limit for online presentations. The vast majority of the latest surveys and studies show that within 10 minutes of the main part of the presentation beginning, most viewers’ attention gradually drops to zero. If you need more time, consider shaking up your audience. By the way, have you ever thought about shortening your presentation to 10 minutes? There are studies that show that the average time spent viewing a presentation from a desktop is about 4.5-5 minutes. From a smartphone – a minute less. Monotony has always been one of the greatest enemies of the presenter. Even if your presentations are usually short, we recommend keeping in mind the formula for the 2023 – 1 presentation/10 minutes maximum.
A coherent story should be the core of your presentation.
The statistics compiled in recent years show a direct connection between the way you present the material – in the form of a simple set of individual facts or by connecting them with a story or stories – and your success. Evolution has made it so that we are interested in stories with a plot and characters. Preferably, these story elements should be exciting. 55% of viewers FEEL that this approach allows them to focus better on the presentation. At the same time, the facts woven into a coherent story are remembered 22 times better than when they are stated on their own, without the context of a story. So, this year, when working on presentations, you should definitely start by inventing interesting stories for them.
The video makes your presentation more effective.
Gone are the days when video in an online presentation was considered a luxurious distraction. Today, according to various studies, the presence of a video in a presentation, especially if it is placed as a “cover,” adds approximately 30% to the total views and increases the number of clicks on active links by 15-17%. This year, try to use video more often in your presentations.
For example, in this presentation, we used a few videos about how our product works, followed by a test “Who are you from famous speakers?” You’re kindly welcome to take it)
Always remember about your smartphone.
Universal smartphone nation has an increasing impact on presenter’s work every year. Smartphone presentations share reached 32% of total presentations last year. The main researchers in this field say that in the nearest future, this trend will grow. Accordingly, when working on presentations this year, keep in mind that they are very likely to be viewed using a smartphone.
By the way, we created ROI4Presenter primarily as a mobile application that turns your smartphone into a presentation remote control with a number of useful and unique features. And now, it is a web service with many integrations that helps to catch customers and leads right at the moment when they are watching a presentation.
We hope our products and tips will help you make your 2023 a successful year.
Good luck to everyone and high income!
