Driving traffic to websites is becoming more complicated compared to the last decade. Even though there are tips all over the internet, the fierce competition out there isn’t helping matters. The consumers of this era have a short attention span and a significant percentage of them are visual learners.
They want variety and are bound to spend more time and take necessary action on sites that prioritize their needs. One of the proven ways to boost organic traffic is through a robust visual content strategy.
It offers businesses the opportunity to offer information in an engaging and attractive manner. The bottom line is to design your website in such a way that you can easily integrate visuals. There are Web designer in Singapore who can help you to actualize this before experimenting with the following types of visual content.
Infographics
There are tons of information out there but most people prefer the type that is backed by facts and surveys. Infographics can help you to show the authenticity of your content and it’s not compulsory that you design them from scratch.
Consider sourcing them from high-quality sites and linking back. Try to make them shareable by including an embeddable code.
Videos
Video content has become mainstream lately as many business owners are investing heavily into it. Videos are useful for presenting the message about a product or service succinctly. Adding CTA buttons to every video can go a long way to increase the conversion rate.
Another way to leverage visuals is to repurpose evergreen text-based content into other versions like a video. Ensure that you inform the owner first if it’s from an external source. In case you’re sharing your video on social media, share a small part and ask your audience to watch the rest on your site.
Screenshots
It’s common to discover useful information that will convey the exact message you want to pass across when surfing the internet. Go ahead and make enough screenshots to explain a particular process.
This option also works for how-tos or tutorial content and your audience will appreciate it. Several authoritative sites often take this approach. It’s unarguably a cost-effective way to get visual content for your blog. Maximize online screen capturing tools for better results.
Blog images
It’s essential to be deliberate and remains consistent when creating content for your blog. Search engine bots can recognize awesome content and users are not settling for less. The good thing is that you can use nearly all the types of visual content listed in this guide.
Canva is a handy tool for creating blog images and it’s easy to use. Make sure that each image resonates with the topic and the surrounding text.
Graphs and charts
Charts and graphs are important elements for visual depiction and visualization. Both can be used to highlight the importance of a concept and show results respectively. Some online visitors find it easier to relate to images that contain information at times.
Co-authoring is a smart way to collaborate with influencers or authority sites and drive more traffic to your site.
Recognize when it’s time to revamp your content marketing strategy and take proactive steps. Implementing the recommended visuals content types will boost your organic traffic and revenue over time.
