If you have a need for advertising then you have a need for a strong online existence. The days of having a television commercial complete with a jingle and a catchy telephone number are fading. A good online presence provides much more than advertising but advertising is usually its primary goal in the beginning.
What Is A Content Hub?
A content hub is an online place where users can find all available online content on a specific topic. A branded site gives you an online presence. You can include everything your product or business does, and engage viewers in multiple ways. It is a managed, recognizable online site that may include social media, user-contributed information, blogs, webinars, podcasts, and pictures. The best sites change and update often, cover things their potential customers may find interesting, and draw people in.
Your Customers Are Online
Online visitors to your hub are seeking information. A site that provides everything on the topic they are interested in is an invaluable marketing strategy for today’s businesses. When your visitors consistently find the kind of information they are seeking they will return and your business builds the reputation of being a leader in your industry, service, or business. A great online presence is an essential need for maintaining a successful business in today’s market.
Your hub can be used to track metrics with everything you need in one connected dashboard. You will be easily able to tweak content experiences, understand what your user’s needs may be, and learn about their business expectations.
As you use online marketing you will find other benefits that will be a direct result of the effort that you put into it.
Online marketing will put your product or service in a visible position that potential customers will see. They will feel familiar with your brand and become loyal to whatever it is that you are offering. That familiarity will also lead to the belief that your information is trustworthy and dependable.
Different Marketing Strategies
B2C marketing means business to consumer and a B2C marketing strategy directs its efforts to customers. This means that the consumer is what every step of the strategy is based on. Knowing about what your customers are looking for is critical to success.
B2B marketing is a business to business marketing strategy. If your business is selling tools your consumers might be mechanics. You have to know who in the purchasing business makes the decisions and build a relationship with them.
A direct selling strategy is what companies like Rainbow or Kirby Vacuums and Avon use. Few products are sold with this strategy but it can be productive and it is less expensive.
A Referral Program Strategy uses existing customers to bring in new customers. You can pay them or offer some reward for their work. They will usually use word of mouth marketing to earn their reward. This is a low expense marketing strategy and depending on the customer can be very productive.
Earned Media/PR marketing uses magazines, newspapers, television, radio, social media, and other avenues. Celebrities are often brought in as spokespersons. People are comfortable with earned media because it has been around for a long time. It is a productive marketing strategy, but it is also expensive.
There are many other marketing strategies but of all of them, online marketing is the most trendy, the most productive, and reaches more people.