Yoloco – Influencer Marketing platform for increasing sales & brand awareness. Our AI tools help brands & agencies easily target an influencer’s audience, launching marketing campaigns by tracking key metrics & competitor analysis.
Yoloco is a platform for Influencer Marketing. With it you can:
– Search for Influencers
– Analyze Influencers
– Write to Influencers directly from the platform
– Find promotional posts of your competitors
– Find a unique audience among Influencers
– Monitor the progress of your advertising campaigns.
Why do I need all these tools?
To work effectively with Influencers and creators, an Influencer Marketing Manager needs to find Influencers by a wide variety of metrics and then check each Influencer. You need to check them to make sure that the ad campaign will get the right results. It’s also very important to check influencers for fake followers.
And based on the initial data, you can use the following tools.
And now about each tool in more detail.
Finding Influencers
You can find the influencers using the advanced filter, consisting of 20 metrics.
This filter contains both standard metrics to search for Influencers and unique ones.
For example, with “Account type” you can filter real people and the public. You can also search by objects in the photo, using “Search by photo”.
Or enter a brand name in “Brand mentions” and the system will find only those Influencers who mentioned the specified brand.
Analysis of accounts
The influencer report contains more than 20 indicators.
You can see the average engagement over three months, the higher the percentage, the better. If it’s low or has dropped drastically, it means the audience is not interacting with the profile in any way and it has a lot of dead subscribers.
The dynamics of followers will show how the audience is growing. The smoother the graph, the more honest the profile is growing. The same goes for the growth graph of subscriptions. Sharp spikes mean he used mass-following or bought fake followers.
The most important thing in engagement by post is that the ratio of likes to comments is plus or minus the same. This means that the Influencer did not use activity score tweaks.
Post and post price
The platform calculates the approximate cost of an influencer’s ads based on his account data.
Brand affinity
Here you can see the accounts of the brands advertised in the profile recently. This information will help you determine what products the influencer has worked with and what he can advertise for sure.
Audience characteristics
The service analyzes the audience of the Influencer in sufficient detail, you can see such indicators:
Quality of audience. Divided into quality followers – potential buyers, suspicious followers – possible bots, opinion leaders, and mass followers;
Reach of audience. The share of followers who are more likely to see an ad. The higher the <500 figure, the better. Mass followers won’t see the ads;
Popular followers. Here are the popular opinion leaders among the followers;
Gender and age. Graphs provide data on sex and age statistics, the ratio of men to women of different ages;
Geo and languages. A special model identifies popular cities and countries where the audience lives and the languages in which they communicate.
Popular and Promotional Posts
This section shows, first, the most popular posts, and not just for the current year. You can explore the number of likes and comments and which content has received the most of them, and by clicking on the post you can go to it on Instagram.
Second, below that are promotional posts, which means ads. It’s the same for likes and comments, but here you can already see which brand and how the influencer is presenting in the format of a promotional post.
Audience Overlap
If you want to collaborate with several Influencers at once, the crossover tool will be useful for you. The system will analyze each follower’s audience and show how much overlap they have with each other. That is, which Influencers have more unique audiences?
You can create your overlap groups by adding multiple accounts for analysis. The matrix will show the percentage of audience similarity. This will help you optimize your advertising budget.
Competitor analysis
With this tool, you can monitor advertising posts of different brands and see from which Influencers they buy ads.
Or, to see what brands advertise Influencer
And you can also set additional metrics, such as:
– Number of likes and comments
– Number of followers
– Date of ad post-publication
– Influencer location
Campaign Manager
To find out the effectiveness of an advertising campaign, use the Campaign Manager tool.
The data is updated by post every hour, this allows you to get data almost online.
The tool allows you to get advanced audience data for promotional posts. This allows you to understand which people are interacting with your ads.
There are times when Influencers fudge the statistics to deceive the advertiser. And one of the most important features of the tool, it understands what type of user interacts with ads (ad user, bot or cheat stats).
Influencer Outreach
This service allows you to send influencers messages to their email and then continue to communicate directly on the platform through a convenient chat.
Our email delivery rate is 98%. And we continue to work to make sure that every Influencer receives your request for cooperation.
