CRM software (customer relationship management) is crucial for the success of your business.  In this article we’ll explore what having a CRM means for a business like yours, and the benefits they can give.

Before the age of CRMs, businesses used to keep physical records of their customers’ details. These would take up space, get lost, and would be a major hassle to keep updated.

These days, CRM’s allow you to keep all of your customers’ records digitally, meaning that you can be much more advanced with your records. But why do you need to keep your customers details? Well, there’s a number of reasons, from keeping your customers engaged, messaging them special offers on their birthdays, and understanding their buying patterns so you can best serve your audience. In all of these ways, a CRM is invaluable.

Business CRM

Business is all about data these days, the more you know about your audience, the more impact you can make. Ever wondered why your favourite brand always seems to contact you with a relevant offer at the right time for you? It’s all down to good CRM management.

If you have the right CRM solution in place, and you’re active in collecting and updating customer data, then you have a powerful tool that can give you a leg up over your competitors. The point of a CRM is naturally to drive more sales. By increasing relevance and mapping customer lifecycles and journeys through your product/service, you’re able to ensure that this happens.

Another factor to consider is reporting. A CRM can help you understand your sales performance in a more detailed way, and a good CRM will allow you to pull off reports that tell you everything you need to know about your current performance. This, again, helps you to analyze and refine your offering and improve your efforts based on data from your business.

With an advanced CRM you can plug in your marketing, sales, and customer support queries to make sure you have the ultimate customer database. This will allow you to see on a per-customer basis what information a customer has been sent by the marketing team, what they’ve bought and when, and if they’ve ever complained or made a query about anything. This kind of insight was simply not possible before CRMs, and is exactly why you need to consider a CRM for your business in order to succeed.

But where to start? Well, there are a number of CRM’s out there that you can use – from those at the cheaper end like Zoho, to enterprise systems like Saleslogix or Sage. Choosing which to use can be hard as it will depend on your budget, what you intend to do with your customer data, and how you will integrate it with your business. Companies like DMC Software are invaluable in this regard as they can help you purchase the right CRM, help you with setup, and provide ongoing support to make sure you get the most out of your new purchase.