What does Domino’s Pizza, Beyonce, and Pharrel Williams have in common? (Aside from them being established brands, of course.)

ADA lawsuits, that’s what.

The sad part is, they’re not getting out of the lawsuits unscathed.

Not only will the lawsuits smear their brand image, but there are also fees that they need to pay.

According to Carolyn Richmond, a lawyer from New York who has defended several businesses against lawsuits of this nature, it could take $50,000 to $75,000 to settle these types of lawsuits.

If you’re an established brand, you might be able to y that much money.

If you’re a startup, however, paying that much money could mean you having to hang your gloves. (You don’t want that, do you?)

The good news is, you can now protect your business against ADA compliance-related lawsuits by integrating accessiBe — an automated (and AI-powered) web accessibility compliance platform — into your website.

These are some of accessiBe’s features.

AI Technology. Accessibility For Every Disability.

accessiBe’s AI technology enables it to scan, understand, and learn more about your website. This is all to ensure that your website elements are easily navigable for PWDs and are compliant with the WCAG 2.1.
Also, the more websites accessiBe is integrated into, the more it improves, and the higher its level of accuracy becomes.
Considering how accessiBe only costs $490 (annually), startups can easily afford the platform. The figure is very much welcomed by startups since the alternative to accessiBe are manual web accessibility solutions — which charges about $10,000 to make websites compliant to ADA’s standards.

For The Blind

Because accessiBe can understand the various content elements of your website and its structure through its machine learning technology, it can provide alternative text descriptions (Alt texts) to your users who are visually impaired — allowing them to understand the images on your website despite their disability. The platform does this by using OCR and IRIS technologies.

If you inspect element a website’s images without activating accessiBe, it’s going to look like this.

Notice how the image doesn’t have any description of the book “Hacking for dummies.”

When you turn on accessiBe, however, it’s going to look like this.

There are now descriptions and tests describing the image on the website.

With this, your website visitors can now understand what the image is about.

For The Motor Impaired

People who have motor impairments struggle with using a mouse.

To operate a computer, they only use the keyboard while only using a few keys.

With the help of accessiBe, your website visitors can pretty much navigate the entire website using only one key — the TAB key.

As your users keep on pressing TAB, they can move from one element to another.

When they land on the navigable website element or the button that they want to click, they just need to press the “Enter” key.

With this, your users won’t find it difficult to navigate through your entire website.

For People With Epilepsy

Flashing or contrasting lights, animations, or dark patterns (among other things) can trigger your website visitors (who are struggling with epilepsy) to experience seizures.

That is why people with this disability aren’t keen on using the internet since their seizures might be trigger while navigating through a website.

accessiBe has several content adjustment features that are perfect for PWDs with epilepsy.

For starters, you can turn off all the animations on a webpage.

You can also switch the color schemes of the page to monochrome so your users can get rid of the vibrant colors of a website.

There are several more adjustments that your web visitors can use to adjust your website’s looks.

These are just some of the many ways that accessiBe can help website owners service their audience with disabilities better.

Imagine… What do you think would happen if your customers did some digging (and I’m pretty sure they’re doing this), and they realize that you are the only person in your industry who has taken the time to make a PWD-friendly website?

Not only will your status grow, but you might very well be able to attract new businesses and establish your brand image as a brand that cares.

ADA Compliance

From a 30,000 ft. perspective, the ADA (or the Americans With Disabilities Act) is all about ensuring that people with disabilities have the same rights and opportunities as everyone else.

If people can buy from your website without a hitch, then people with disabilities should also be able to do that.

If people without disabilities can navigate through your website and consume your content with ease, then the people with disabilities should also be able to do the same.

That’s why most of the western governments enacted laws requiring businesses or companies to adhere to the WCAG (Web Content Accessibility Guidelines) 2.1 — a set of instructions, guidelines, and best practices to make a website accessible to many types of disabilities.

Despite how technical and complicated, and the sheer amount of time you would need to supposedly get your website to fully comply with the WCAG 2.1, with the help of accessiBe, you can be compliant within 48 hours.

(Depending on the complexity and the dynamics of your site, it could very well take you over six months before you can adjust your website to become fully compliant if you work with a manual web accessibility solution.)

How To Install accessiBe

The platform’s installation process is very straightforward.

First, you’ll have to get the installation script from accessiBe. You do this by registering, going to the “accessiBe Embedding” tab, then click “Copy to Keyboard.”

Second, log into your WordPress website then install the “Insert Header and Footer” plugin.

Third, now that you have the plugin, go to “Insert Header and Footer” by clicking the “Settings” option from the main menu.

Fourth, paste the implementation script (the one you obtain from accessiBe on the first step) on the Main field, then click Save.

That’s about it.

You’ve completed accessiBe’s initial installation process. All you have to do at this point is to wait. accessiBe is now scanning your website and doing its magic to make your website WCAG 2.1 compliant.

Within 48 hours, accessiBe’s AI would already be finished running its processs and your website would become fully compliant by then.
If you aren’t running your website through WordPress, accessiBe has tutorials on how to install their platform on famous CMS’.

Here’s a link to the guide.

Last Word

Bulletproofing your site against ADA compliance-related lawsuits is almost impossible if you’ll go the manual route.

With the sheer frequency of website and content updates that happen to a website, you are bound to see compliance gaps in a matter of months (weeks or days, even).

With the help of accessiBe’s AI that scans, monitors, and processes your website every 24 hours, you can sleep sound knowing that your website if full compliant round the clock.