Amazon is an incredible multinational technology company that was created by Jeff Benzos, specializing in E-commerce, digital streaming, cloud computing, and artificial intelligence.
While it originally began as an online book shop, this company has come on leaps and bounds over the years, providing some of the core essentials of modern life.
The E-commerce, digital streaming, cloud computing, and artificial intelligence sectors have taken the world by storm in recent years and have boomed with impressive progression, now becoming a staple in the majority of people’s everyday lives.
These four sectors work together to create an astounding digital world that both businesses and consumers rely on. As Amazon is one of the largest technology companies, it is safe to assume they will be at the forefront of innovation, progression, and stabilization of some of the most essential tools now known and used in western society.
Most commonly known to the general public as an E-commerce business, Amazon offers a retail utopia, where consumers can find almost anything the heart desires and have it delivered straight to the front door, all within a few clicks of a button.
This piece will discuss why businesses should sell on Amazon!
Amazon is Well Known When It Comes to Shopping
Amazon is well established when it comes to online shopping, which already offers excellent credibility for businesses who want to sell their products or services.
Long gone are the days where Amazon offered a bog-standard online service, as now their Prime service is more popular than ever.
Prime offers excellent benefits to Amazon customers, with the most popular being free next day delivery on a variety of items. There are also other perks such as unlimited streaming of selected movies, music, tv shows, and unlimited reading of the classics too! Prime members also get exclusive deals and offers.
It was reported that Amazon Prime boasted an impressive 112 million users in 2019 – a significant increase from previous years that saw 50 million users in 2015. This data shows there is a growing comfortability with online shopping, and this trusted brand has something to do with it.
It is also worth bearing in mind that this data is based on prime users alone, not considering those with a regular Amazon account who make purchases frequently.
Because of Amazon’s well-established brand, this makes this marketplace an excellent option for businesses to make this company their shops home!
Amazon offers an Extremely Large Customer Base
Because of Amazon’s well-known reputation, its customer base continues to grow and grow. It was reported that from 2013 to 2016, Amazon was home to 310 million active customers, which only will have grown as online shopping has advanced to become safer, securer, and much more straightforward.
Becoming a seller on Amazon will give businesses direct access to this customer base, with already the well-established brand name behind them. They are also estimated to tower over their competitors such as eBay. The latter, around the same time as Amazon users were estimated to have 70 million active users – a very significant difference! This could also be to do with Amazon’s reputation, as it often proceeds its competitors by being hailed more trustworthy and offering better quality products.
Amazon Offers No Listing Fees
Often a staple for many E-commerce sites, listing fees are usually obligatory when listing an item to sell, however, Amazon scraps these fees in favor of the seller, who can list an unlimited amount of articles for more extended periods, only being charged when a sale is made
This is excellent news for sellers who have a wide variety of products or need to spend less time on admin tasks.
“There is already plenty of data on selling on Amazon for businesses to take advantage of”
Amazon Offers A Great Base for Testing New Products
Because of the amount of data that Amazon can collect, businesses can see what products trending are, what products are in demand, and, more importantly, what companies can charge for a product.
Conducting research for using Amazon as a base retail home is easier than ever because everything businesses need to know about Amazon, including its average prices, what is trending, potential competitors, and this information is all under one roof.
Amazon marketing services are a fantastic tool used to help businesses find their niche, see what sells well, what does not, what cost margins need altering and other important determining factors of how successful a business shall be.
Amazon is Fool Proof When It Comes to Experience
Because of Amazon’s wide customer and seller base, it is incredibly likely that any mistakes that could possibly be made, have in fact, already been made!
Not only that, but there is plenty of discussion and openness on the internet now as to what has worked well with a new business on Amazon and what has not worked so well.
There are also services now that specialize in specifically Amazon selling and running a business right from the beginning, giving a business the best opportunity.
Nuanced Media offers a diverse and professional service that can take a business’s marketing campaign to the next level, so make sure to utilize any professional help to get a budding business off the ground.
Services like these take the guesswork out of everything that goes with opening a shop with Amazon, and businesses can leave it up to the experts while focusing on the enjoyable bits such as selling their items!
Amazon Offers A Level Playing Field
One of the best things about opening up shop with Amazon is that it creates a level playing field for all sellers. There is no need to spend loads of money building a fancy website (unless businesses want to!), and the pressure of search engine optimization for a new site with new products does not exist, as Amazon ranks exceptionally high in Google already! This is a great time (and stress) saver for businesses who just want to get started!
Ryan Flannagan is the Founder & CEO of Nuanced Media, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin