The reputation of your business brand is important because its ongoing success depends on it. When someone drags your brand or the CEO through the mud online, it tends to stick. The latest news rises to the top of the search results and is one of the first things searchers see when looking up the company or running a brand-related search via Google.
Here are a few reasons why reputation management is vital.
Built Gradually, Lost in an Instant
Reputations are built up over time. People and other businesses in a B2B world trust a solid reputation and past experiences dealing with your brand or your company. Trust is gained over time rather than overnight. It’s hard won. Yet it’s easy to lose it very quickly with an unwise social media posting on an ‘off’ day or with a rash customer reply that unfortunately goes viral.
All communications must be carefully managed to avoid a reputational hit created internally getting out into the world, but it’s also important to handle externally damaging communications created by others too.
People Buy from Brands/People That They Trust
Trust is so important, especially in the digital world. Often, we don’t meet the people or company representatives we purchase from. When have you ever met a staff member from Amazon? Yet, they’re trusted as the leading e-commerce website.
People buy from companies and people they trust. When communications and branding through advertising aren’t on-point, a measure of hard-won trust is lost. This can give potential buyers pause the next time they consider ‘Adding to Cart’.
Too Much Competition Allows for Little Doubt in Buyers’ Minds
The face of competition is fierce and only getting fiercer. No longer are most companies inept when it comes to using the internet to grab attention or get new sales. It’s constantly necessary to adapt to changing market conditions and customer demands. Indeed, this is not the same business world that our parents dealt with.
Given the wealth of choices for businesses or consumers to purchase from companies other than your own, there’s no room for doubt about your brand’s reputation. Any doubt will too often result in them hitting the ‘Back’ button and going elsewhere.
Brand Reputation Taken a Hit? Don’t Despair
If your brand has suffered a reputational hit through an inaccurate or unfair source online, there may be something you can do about it. A company such as ReputationDefender works with its clients to effectively deal with an online reputation problem. When an article is proving damaging, sometimes there are ways to make it less prominent than it is today. Or, if a post is factually inaccurate, it might be possible to get it corrected for accuracy. It’s worth talking with the ReputationDefender team to see what it can do to help.
Don’t just sit on your hands. If your brand has been damaged, there’s usually a remedy. Use the skillsets of a professional firm that works on reputation issues for other companies every day. You’ll be glad you did.