On the rise of the digital revolution, every business needs a website to boost its success. This is because users are more critical when choosing the best product or service to buy. Thus, a website helps them understand a business better, easing their decision-making process.

The medical field is no different. Using a website, healthcare providers can include information about their specialties, lists of doctors, appointment guidelines, and working hours. A website can also boost a healthcare provider’s visibility and credibility.

With the many discussions about the best web hosting providers on the internet, you may be wondering if it’s necessary to build your website with such a service. After all, the free web hosting services seem more cost-effective.

In this article, you’ll learn six reasons why professional website hosting is required for healthcare providers. Let’s get started.

  1. Guaranteed Security

Healthcare providers tend to become one of the most profitable targets for hackers’ attacks as they store patients’ personal data, medical reports, and credit card numbers. To avoid that, healthcare providers need to use a trusted web host to improve their website security.

Professional website hosting often has the brightest, most knowledgeable minds in its teams, including the security department. Therefore, you can expect a more reliable security system.

Here are some security features an excellent website hosting provider may offer:

  • Robust firewall. The term refers to a security program that inspects a website’s traffic. It uses a set of rules to determine if an IP address is legitimate. A firewall will then block the ones that show malicious signs.
  • Frequent malware scan. Hackers can inject harmful code without us realizing it. Therefore, the best web hosts run periodic virus and malware scans to ensure their server’s health.
  • Timely operating system updates. Apart from providing improved performance, software updates also offer more robust security. Thus, a professional web host may stay ahead of the black hat’s tricks by continuously updating the OS.
  • Regular security audit. Evaluate the current security system to find out if it’s still effective. The process includes listing the company’s assets, identifying possible security threats, assigning risk scores, and developing an improvement plan.
  1. Improved Site Performance

Providingan excellent website performance is one of the most crucial strategies to help a new website outshine its competition. For this, webmasters need to maintain a good server uptime and response time.

The former refers to how well a server can keep a site online, whereas the latter measures how fast a website can complete a request. 

Most web hosts guarantee up to 99.5% server uptime. With this number, a website may go down for 1.83 days/year. If you’re lucky, you may find a provider that can guarantee 99.9% uptime. The three nines may keep your site up and running for a year minus 8.46 hours.

In terms of server response time, the industry benchmark is under 200 milliseconds. The lower the SRT, the faster the website loads. 

With all that said, choosing a top-tier web hosting company means minimizing server-side issues. If the server is well-taken care of, all you need to do is optimize your website’s speed by making sure its content doesn’t overwhelm the resources.

  1. Excellent Technical Support

When it comes to launching a website, the process can get a little confusing. That’s why most first-rated web hosts offer excellent technical support. 

From installing the content management system and configuring the website to incorporating an SSL certificate and setting up optimization plugins, the web host’s technical support team can help solve any problem in no time.

Here are some contact channels you may find from professional web hosting providers:

  • Phone calls.
  • 24/7, human-powered live chat.
  • Customer service social media handlings.
  • Email tickets.
  • Chatbots.
  1. Domain-Based Email Address

A domain-based email address uses a domain name for the bit that comes after the “@” symbol. For example, a business email address may look like this: [email protected].

Using a custom email encourages prospects to see your business as more legitimate. It helps business owners build a more established brand image, project professionalism, and gain credibility.

Apart from that, using a domain-associated email address brings more benefits than using a generic one. Let’s check these three advantages of using domain-based emails below:

  • Better privacy. Using a professional web host provider’s service to protect confidential information is a better idea than storing it in a server that you have no control over.
  • Improved security. Due to its massive user base, free email service providers can be attractive targets for cybercriminals. Thus, having your email address managed by your hosting provider can minimize your chances of becoming a hacking victim.
  • Easy portability. As users own the domain name, they may use the same domain-based email address even when switching from one hosting provider to another.

Unlike free web hosts, professional web hosting services support unique domain name registrations. Thus, they can create domain-based email addresses for their users. 

  1. Automatic Backup and Data Recovery

Website backup refers to the duplicating process of its data into a separate location. It enables webmasters to retrieve the old website version in case of sudden shutdowns, unintentional file deletions, or malware attacks. 

A reliable web host often provides automated backups. With this feature, website owners can schedule their site’s backups at their convenience. However, daily backups may be the perfect option for better security.

Backup functionality isn’t complete without data recovery options. Confirming whether or not a web host provides a one-click recovery is the way to go. With such a feature, users can easily access the old website data and get their site up and running faster. 

  1. Flexible SEO Opportunities

SEO is one of the best advantages of using a reputable web host. The term refers to the process of improving a website’s quality to get better positioning on the search engine results page. 

Conducting SEO practices helps boost your site’s visibility, improves your brand awareness, and generates quality leads to your business. They often include creating high-quality content to satisfy user search intents, optimizing website performance, and conducting link building. 

By using a professional web host, users can get complete control over their content creation and optimization. Some companies even provide their clients with SEO tools to help monitor and analyze their campaigns.

In addition, website design also has SEO impacts. Unsurprisingly, most professional web hosts offer better web design customization. Thus, website owners may use a mobile-responsive template and ensure easy navigation on their sites.

Conclusion

The internet has changed our everyday lives and impacted our business environment, including the medical field. When building a website, a healthcare provider should never hesitate to use a professional website hosting service. 

Here’s what health professionals may get from using a reliable web host for telemedicine purposes:

  • Guaranteed security. Quality web hosts will always secure their system with robust firewalls, frequent malware scans, timely OS updates, and regular security audits.
  • Improved site performance. Server uptime and response time are two of the most vital elements affecting a website’s performance. Excellent web hosting services should offer up to 99.5% uptime and below 200 milliseconds SRT.
  • Excellent technical support. Reliable web hosting companies should provide numerous contact channels, like live chat, phone calls, social media, email tickets, and chatbots.
  • Domain-based email address. Create a brandable email address to boost business credibility with paid hosting services.
  • Automatic backup and data recovery. High-graded web hosts let you worry less about data loss in case of system failure or hardware malfunction. 
  • Flexible SEO opportunities. Professional web hosting providers won’t limit your website optimization strategies. Thus, you’ll be able to create supporting content and customize your site’s design to help it get to the search engine’s first pages.

Finding an excellent web hosting provider may be tricky. However, the tips incorporated throughout this article can lead you to the perfect web host solution for your medical practice. Good luck!