User-generated campaigns have become extremely popular with brands because they provide a way to connect with your customers on a personal level. However, many marketers don’t realize the importance of content moderation for user-generated campaigns. 

Content moderation is crucial to ensure that you’re not sending out any inappropriate or offensive material through your campaign. If you want people to be able to share their stories with you, then it’s important to make sure that the stories they’re sharing are appropriate for everyone who might see it.

What is Content Moderation?

Content moderation is a process that involves the review of content by humans before it’s published or displayed to people. This process aims to ensure that what goes out in the world reflects your organization and its values, as well as local community standards and regulations. Choose a reliable company to provide content moderation services, and you’ll see an overall increase in your online brand awareness and visibility. Here is an organization that is at the forefront of content moderation and can help you with content moderation. 

Importance of Content Moderation

  • Understanding the Audience

When you create a campaign, it is vital to know the target audience. One of your priorities in this stage should be understanding how they will react and their preferences on social media platforms such as Facebook or Instagram. This information can be gathered from previous campaigns that have been successful with similar audiences. But if that isn’t possible, then there are other ways of understanding your target audience.

One way is to ask the opinions and preferences of consumers that you know by asking them questions such as “On what social media platforms do you prefer to share content?” or “What are some things you enjoy sharing on these platforms?”. This will help give an idea about how they interact with posts and other content.

  • Brand Reputation Management

Content moderation has become a big part of the digital marketing industry. User-generated content needs to be moderated because it can affect your brand’s reputation and user engagement on social media sites such as Facebook, Instagram, Twitter, and more. These networks have strict rules regarding what type of posts are allowed according to their terms and conditions. For example:

  • Facebook prohibits posts that are abusive, hateful, or threatening in nature.
  •  Instagram restricts nudity on its platform (even if it is not explicit).
  • Twitter has a list of words they do not allow to be used in your tweets,  such as slurs or death threats.

Content moderation also plays an important role when advertising products and services. If the content is not moderated, it can lead to a backlash from consumers who are offended by what they see or read on your page and will share their opinions with others through social media sites like Facebook, Instagram, Twitter, etc.

  • Controlling Spam Content

One of the most important parts of a successful social media campaign is controlling spam content. Spam content includes:

  • Advertisements, promotional material, and any other message form seek to exploit or abuse social networks for commercial purposes.
  • Messages from someone who has not obtained your consent to contact you with business offers.
  • Junk emails (junk mail), chain letters, and repetitive messages.

Spam content can be a major turn-off to users who follow you on social media networks because it is often unwanted, uninteresting, or irrelevant information they would rather not see in their news feeds. In addition, allowing spam content onto your social media pages could result in your followers unsubscribing from future updates, or worse, spamming other people on the network with links to your account.

The best way to avoid spam content is to have a comprehensive social media strategy in place for user-generated campaigns before you launch them. And, after that, implement quality moderation at all stages of campaign development: during planning, while running, and after completion. Content moderators should be trained to know what spam content is and how it can be identified.

  • Dealing with Trolls and Criticism Through Content Moderation

Online anonymity provides an opportunity for people to voice their opinions without having the consequences of doing so in person. However, this can result in a lot of negative feedback and trolling posts on social media sites, which is why it’s crucial to have quality content moderation in place during user-generated campaigns.

Content moderators should be trained on how best to respond with constructive criticism when they see negative feedback. It’s vital to respond to everything you can, even if it has nothing to do with your campaign or company. If people feel listened to and heard by you on social media networks, then there is a chance that their anger will lessen, and they may even become advocates for your brand through sharing positive content about the campaign.

  • Assisting in Boosting Organic Ranking

If people like and share your posts, you have a higher chance of ranking higher in search engines. This can be achieved by having quality content moderation to keep spam out during campaign development and ensuring that the right audience sees the post that is most likely to resonate with it. Content moderators should also monitor negative feedback on social media networks to take corrective action where necessary, such as removing spam comments or deleting posts that are using profanity.

  • Increasingly Scaling The Online Campaigns

Content moderation can also be used to assist in scaling user-generated campaigns. For instance, if the campaign is being run on many social media networks and Facebook has a very high level of spam content, then moderators need to moderate other sites more intensely. 

The same could also be applied to social media networks where the campaign has been more successful. The key is for moderators to use their judgment and discretion when it comes to moderating content on specific platforms based on what they see as spam or not so that your campaign can scale successfully.

  • Improve Online Visibility

Content moderation keeps content on social media channels as professional, informative, and relevant to your campaign’s goals as possible so you can reach more people.

It keeps content on social media channels as professional, informative, and relevant to your campaign’s goals as possible so you can reach more people.


The importance of content moderation for user-generated campaigns cannot be understated. It’s crucial to ensure that what your customers are sharing with you is appropriate, which means taking the time to monitor and moderate whatever they’re posting. For example, suppose you want people to share their stories in a way that makes them feel comfortable yet still maintains professionalism. In that case, you must take this step when moderating any type of campaign involving user-generated content.