Why Instagram Advertising Is Important For Business?
60% of Instagram users have followed a new brand on Instagram after seeing its ad on the Insta Feed or Stories. – VidMob Survey on What Instagram Shoppers are Eyeing and Buying 2019.
The world is evolving and so are the modes of business marketing. Social media marketing is a result of these evolving business marketing modes. The competitive business world has compelled the e-commerce store owners to advertise their products in the utmost effective manner and through effective channels.
In this write-up, we are going to guide you about which social media platform is the most effective for business marketing and why.
The Social Media Platform Alleviating Social Media Marketing For Small Businesses
With over one billion active monthly users, Instagram is the social media platform effective for business marketing. Already home to 25 million businesses from around the world, Instagram is extremely useful for small businesses to find potential customers.
A research conducted by the video technology company, VidMob, on August 12 through August 16, 2019, showed that more than one-third of the 1,000 surveys have shopped directly from a brand on Instagram.
The survey also showed that every 6 in 10 consumers on Instagram has followed a brand on the social networking site after seeing their appealing advertisements.
Moreover, consumers showed a high willingness towards unfamiliar brands just because of their appealing advertisement on Instagram, as per the survey report.
This shows that Instagram marketing is essential for contemporary businesses to drive more traffic and sales.
However, if you’re still not convinced as to why your business needs Instagram advertisement then read on:
- The average Instagram user presses the like button more than once daily. That like button is getting hit 4.2 billion times a day.
- The average Instagram user spends 28 minutes a day on the social networking site.
- More than 50% of Instagram users are interested in following new accounts and consume new content through the platform’s Explore tab.
- In comparison with Facebook, brands on Instagram receive 10% more engagement on their accounts.
- 92% of users on Instagram trust user-generated content (UGC) rather than traditional ads.
- The highest rate of users following a brand on social media platforms is owned by Instagram. 50% of Instagram users follow a brand on the platform.
Now that it’s established that Instagram advertisement is essential for businesses, let’s discuss the strategies through which you can refine Instagram marketing for 2020:
Before you start investing in influencer marketing on Instagram for your business, it’s important to know how to choose the right influencers.
Influencer marketing has become a big thing on Instagram. The influencers on Instagram are individuals that sway a large number of followers who idolize them for their lifestyle, profession or hobbies.
While picking the right influencer for your business marketing, dodge getting affected by their number of followers. The engagement rate on their accounts, such as likes, comments, and views per post are crucial aspects to consider.
Instagram influencers that keep their account active by regularly posting on Instagram stories or vertical newsfeed, are the right kind of influencers that help you connect with your targeted audience.
User-Generated Content (UGC)
How about you start sharing what people say about your products on Instagram accounts and see how that goes?
As per the report, 76% of surveyed individuals trust content shared by “average” people more than brands, nearly 100% of consumers have faith in what others recommend.
Before you start investing in aesthetic staged product photography believing that it will up your Instagram marketing game then you should know that UGC does more good for your business.
Never Take A Break From Instagram
While this may sound harmful to an average social media user, it’s important for brands to constantly stay connected with their audience through active Instagram posting.
If you’re an entrepreneur who wants to have a wider and loyal audience, staying consistent with Instagram communication can turn your small business into a major brand.
According to the Union Metrics study, major brands on Instagram brands post on average 1.5 times per day.
To remain constantly connected with the online audience, you’ll be needing the highest internet speed in the world and meaningful content to post on your Instagram account.
If you still believe that posting daily content on Instagram isn’t worth it, then have a look at the graph below to see how the followers count of popular Instagram TV shows decrease after they stopped posting new content.
You can also use tools like sprout social to make daily posting easier. The tool helps you plan, create, schedule and organize posts.
Instagram marketing, being one of the most effective B2B marketing tactics today, requires nothing but adequately created marketing strategies.
By choosing the right influencers, leveraging user-generated content and staying connected with the audience through regular posting, Instagram advertising can be the ultimate tool to generate traffic and sales for your business.