Why Every eCommerce Site Should Have A Blog And How To Work On It
These days, eCommerce websites are becoming a common addition to every new company, big or small, launching a website. And now, many shops are popping-up only online, without any physical locations.
But did you know that you can maximize your conversion rates by implementing a blog into your eCommerce store website?
Builds A Brand
Blogging not only builds up your reputation but also helps customers become more aware of your brand. A successful blog post creates a connection between you and your clients, which in turn can lead to customer loyalty.
With a blog, you can tell your story, offer free tips, and keep your customers up to date with what’s happening in the market. These tips will help brand you as an industry expert.
In addition, developing a company voice is crucial to giving your brand more personality. Try finding a unique voice in every blog, establish a consistent writing style, and stick to it.
If you want to try creating a blog on your own, choose your web hosting plan and be one step closer to setting up your blog.
When you perfect your style, while keeping in mind the demographics of your target audience, aim to create a conversational style in your writing. When done correctly, blogging can be the hidden link between your company and its customers.
Success With eCommerce Blogging Is Proven
An eCommerce blog not only drives traffic to your website but also increases your conversion rate too. With a blog, potential clients view you as credible and relatable. This aspect alone creates a sense of confidence in their purchases.
Let’s take a look at Shopify. This industry-leading online store sells its eCommerce platform to many independent business owners around the world. According to Wishpond, Shopify – with the help of blogging, managed to increase the number of paying customers by 55%, bringing their revenue to currently stand at just over $389 million.
A lot of their success has been made possible by including highly profitable keywords in their blogs (SEO), managing and promoting their products, and attracting the right customers.
For example, Shopify holds the first spot on Google’s SERP for the keyword dropshipping. According to Google Trends, in the past five years, this word has nearly doubled in the number of search queries, making it crucial for the success of Shopify.
People Research Before They Buy
Studies show that 81% of customers in the US research the products they want before they make their purchases.
Customers like to be confident about their purchases and a strong blog post can be what encourages them from the shopping cart to the check out button. An honest blog will help your readers figure out what they really want and keep them informed.
Writing blog content like comparisons, reviews or guides will help customers trust your site and hopefully purchase products from it.
Begin Building A Blog
At this point, it should be clear why you need to start a blog. But how? Luckily for you, regardless of the eCommerce platform, you are currently using, it is easy to add a blog to your existing site.
If your eCommerce site is on WordPress, you can use that same platform to start your blog. WordPress’s wide array of blogging tools are easily available and ready to use. All you need to add is your first blog’s content.
Many eCommerce platforms, like Magento, also offer built-in blogs. However, the function isn’t included in the default settings. Install the Magento Blog extension and you will see the blog section added to the top menu of your Admin Panel. From there you can begin blogging.
Search Engine Optimization
SEO is the practice of increasing the quality and quantity of traffic to your site. You can do this in a number of ways.
First, by conducting a keyword search. These are words and phrases that your potential audience uses to search for products and information.
Next, optimize your text. Do this by naturally adding your keywords to your content. Be careful of keyword stuffing as it can cause more damage than be helpful.
Also, try to include reference links to other sites. They can include other bloggers tutorials that use the same products or links to relevant pages.
With the help of a blog, clients will organically find their way to your website, generating some much-needed traffic.
Get To Writing
When online shoppers buy goods and services online, they care whom they choose to do business with. A business blog shows that your business values the needs and interests of clients. When done right, potential customers can discover new products on your blog.
As with all things in life, it may take a little time before you see your work pay off. However, rest assured that when everything starts ticking right, your blogs will become the most powerful tools against your competitors. You can never go wrong by adding a blog to your site.