A combined total of 4.83 million apps were available in the largest two app stores, i.e., Google Play Store (2.87 million apps) and the Apple’s App Store (almost 1.96 million available apps for iOS) during the 3rd quarter of 2020.
To develop an enterprise app development. It is always a tough time to be a mobile app developer. As per Gartner’s research report, the financially successful rate is less than 0.01 percent of all consumer mobile apps. This means the success is 1 out of 10000 apps. But still, app development is a common goal for all new and aspiring entrepreneurs.
So, in such a saturated and competitive market, where the success rate is less than 0.1 percent, what can you and your team do to develop a successful app and protect your app from 1 of the 9999?
This article will cater to the common reasons why app development projects fail? And identify the area and scope of improvement so that you can effectively meet your business goals and be financially successful.
Poor Pre-Rollout Market Research
It may seem you have found a great idea, and you can think easily that your users will love your app from where you will earn millions, but that is just an assumption.
Before the development begins, it’s essential to gather information about target markets and customers in the early discovery stage. With a deep understanding of your products/services’ target audience, it will be essential for your business strategy and competitiveness.
Suppose you decided to build an app without doing the proper market research, without defining the audience, and with no strategy and features. You are building an app on the risk that might appeal to your audience, and you assume people will buy it, but in reality, don’t.
Introducing a new app to the market should go under a process to validate assumptions about your user behavior and the product itself. This process is highly beneficial for constantly meeting the maintaining engagement and the needs of users. Building using the Minimum Viable Product (MVP) development method will identify your user pain points and provide proper functionality to address required needs over time. This process provides quick market entry and a better user experience that allows you to learn how your users react to the app’s core purpose. These insights help to make logical decisions about how to achieve your goals.
That is why you cannot overlook such an important process as market research. If the analysis results show the project’s current form has no prospects, it will save money and time. You will also be able to see what needs to be changed to make your app demandable soon.
Thousands of new apps are introduced daily. There are very high chances you will face a competitor who offers something similar or in a much better way, even if you had something completely different and original idea during the plan’s initial stage.
Competitor analysis will help to reveal your competitor’s strengths and weaknesses. This helps for building a product that offers better features that help you to win over users. Unique Value Proposition (UVP) should be your first step to optimize user loyalty and overall success.
No Clear Focus
When you lack a clear focus and shift the prime intention from the development phase is also one of the main reasons for app project failure.
After discovering and researching every element in your app project, this is so because your app project has crafted a particular vision and delivers some value to the target audience. When you make changes in the prime goal, your elements lose their value. The demographics of the target audience also changes, which eventually affect your mobile app’s success level. It will also spend much more time and money than is really required.
Many Stakeholders with Differing Priorities
When multiple stakeholders are involved in project development, this challenge itself becomes very difficult to deal with. The changing priorities can throw off timelines, affect the total project scope of work, and cross budgets. If you have a fixed set of app development processes that don’t cope well with change, this challenge will lead to app development project failure.
You can control this by creating precise documentation such as Project Requirement Document (PRD), ensuring development will be as per the team members’ scope of work. It will not lead to any mistakes or unnecessary changes.
Improper Development Process
Most of the time, your team starts developing a project without a clear understanding of the work scope. As a result, you come up with an entirely different from what customers expect and stipulate goals. This makes your projects flop, and your project is likely to fail.
You can easily avoid this risk if your research and analysis during the discovery phase are correct. In this way, it gives you clear insights about your project, such as what you need to create, what technologies and tools are required, and so on. Based on this, you can create your mobile application development plan and Product Requirements Document (PRD).
Lack of Resources
To create a mobile app, you required certain resources and tools, including specialized people in different profiles with tools like automated testing, analytics software, prototyping tools, etc. If these resources are not available at the right time, you will face a negative impact of the implementation deadlines and delay the whole development process. It also affects the quality of the mobile application developed. Thus, as a result, it will lead to project development failure. As discussed above, the discovery phase will allow you to calculate the required resources and tools.
Not all developers offer the same talent or expertise. If your app is built on subpar coding or obsolete standards, you could find your product unusable, and you might have to start from scratch with a new set of technologies with talented developers.
Sometimes, the people working on the complex project don’t have enough experience and necessary expertise, which might lead to app development project failure.
If you do not have a developer’s team right set, it always betters outsourcing product development to software development partners or companies by analyzing their website, relevant experience, and technologies, customer feedback & reviews, inquiry about the methodology and development process, etc.
One of the main reasons for the app development project’s failure, if it isn’t tested enough by the developers. Quality assurance and some beta versions should be tested during the pilot process. Any app needs to have solid testing hours, especially on eCommerce mobile app development. It isn’t enough to make bug free apps and function properly and ensure the experience is smooth and consistent.
Unrealistic Release Date
For any app development, every single stage starts from research, planning, design, development, testing, and launch is directly proportional to time. Risk is the factor that needs to be always considered. Sometimes, the developer sets wrong deadlines, and the customer may postpone actions, delay the feedback, and not set the priorities. There are lots many reasons preventing developers from meeting project deadlines.
The correct approach to have buffer time for work coordination, planning, testing, or other unidentified risks.
Poor User Experience
One of the main criteria for developing an app is the interaction with your users. While using your app, If users feel uncomfortable and find difficulties for its intended purpose experience, they will certainly lose interest in using it. The app limits your user experience instead of enhancing it.
Thus, one of the major reasons for your app’s success is to have a good user experience (UX).
Following are the most common point to make your app successful:
- App loading speed should not exceed 2 Sec.
- The new user registration process should take minimal information.
- Quick login process
- The developed app features should support the tasks users want to accomplish
- Android and iOS are both platforms, which means both platforms’ UI and UX should design accordingly.
Not Choosing a Platform Wisely
It becomes a major problem when your apps don’t perform well across the scope of devices, networks, and operating systems.
Whether it is iOS or Android app development, poor performance, quality issue, or lack of user experience are not the only issues for app failure but also because the chosen platform was not correct. And if you have not been able to identify it, you are actually calling for some serious problems, leading to your app development failure.
You cannot go with a specific platform just because of your preference. The platform must be based on your target audience’s preference. Android and iOS both are different operating systems. Both operate in different ways and belong to different user groups.
Choosing the right platform for your mobile app that best suits your business depends on the following factors:
- The content you intend to create through the app
- overall business goals
- Target audience & customer persona
- Core user demographics
Effectively meet your business goals and be financially successful. Keep these in mind while developing a mobile application, so the chances of failure are much less likely. We hope this article helps an organization plan and prepare to make the proper choices in their next mobile app-venture to release successfully.