Every company that wants to make it in this very competitive world will at some point need a blog. A company blog has just as many advantages as does a personal blog, if not more. Though the results of starting a company blog may not be visible immediately, after traffic to the blog starts to build, the company will have started to reap the rewards.
6 Reasons Why Companies Should Have a Blog
Here are the main reasons why companies should have a blog.
- Giving a face to the company – The way a blog is run and packaged will give a company its image. It’s therefore an easy way of presenting the better side of the company to those who will land on the blog by default or by design.
- Tackling important issues from a central point – Crucial company information can be disbursed through its blog and this can give the information more weight.
- Gives a company some level of credibility – Having a company blog is like implying that there is nothing to hide. A company blog will give customers a platform to express themselves and have their queries addressed. This makes a company look trustworthy.
- Attracts traffic and therefore customers to the company – A blog that is properly managed and which is updated regularly will eventually attract a good flow of traffic which will translate into improved business.
- Informs people of new products and events – A company blog can be a very necessary platform for launching products, and informing the public of events taking place. There is a continuous flow of visitors to the internet looking for goods and services. Having a blog where they will be in a position to see the responses of other users will raise the demand for the company.
- Gives a company a platform to respond to critics – Every company will find itself facing allegations intended to tarnish its reputation. This will often come from competitors or disgruntled customers. During such times, a company blog will serve to put the record straight by countering the damaging information with what they want the masses to hear.
There are various reasons why companies don’t blog. These include:
- Inability to determine who will run the blog: Companies are often run by a group of people. Deciding who from among the rest will take charge of the blog can be difficult.
- Imaginary lack of content: It’s normal for companies to feel like they will not have the required amount of information to sustain a blog. This is however a wrong perception because for an active company there is always something happening.
- Fear of revealing too much to competitors: An active blog may possibly contain most of the company’s doings, acquisitions, plans and strategies. Being in public domain, it will be impossible to restrict who sees the blog. This can arm competitors with the facts they need to beat your company by either staying a step ahead or by using the information to in the wrong context.
- Lack of understanding by management: A company can have a management team that does not understand the need of having a company blog. It might be a team that has operated for long without the need for advancing technology; and the need of a blog will not make much sense.
- Fear of running out of content: For a blog to have any effect on a company, it will need to be fed continuously in order to retain relevancy and to keep readers updated. Companies without a lot of activity may not find the need to have a dormant blog. This can keep a company from starting a blog all together.
- Lack of time: Busy companies may not have the time or the need to run a blog. After rushing through the day’s events, the last thing company owners would think of is updating a blog that they feel no need of in the first place.
- Lack of expertise: There may be no one competent enough in a company to operate the blog in a professional way. Running a blog without the necessary know how can do more harm to a company and being without a blog. The person updating the blog and responding to posts on the blog has to be carefully picked to avoid embarrassments and constant apologies.
- Naivety: Ignorance of social trends can cause a company not to understand the need for a blog.
Regardless of the many reasons that companies may have for not having a blog, the merits of having one, far outweigh those of being without. A company blog can be carefully manipulated to give the company an image that is much larger than the company itself.