Why Are Mobile Applications Necessary In The Fields Of Fintech, Insurance, Healthcare?
No doubts that our world becomes significantly more mobile. The trend is especially strongly demonstrated over the past few years. There are already more mobile users in the world, than the desktop ones.
Almost every respected website and service had developed at least a mobile version of the website, suitable for the portable devices. The same goes for the apps. Without these features, business loses more than a half of potential customers, and significantly decreases the conversions.
That happened because everyone nowadays is moving. It is way more convenient to search for the healthcare options while you are waiting for your coffee, or are stuck in traffic, than to wait until you get to the computer. Plus, mobile apps and services increase the possibilities of multitasking. You can watch a movie and check your car insurance at the same time, just using different devices.
But, not all businesses want or need to develop both mobile web service and an app. Genuinely, an app contains everything a user needs. Plus, LinkedIn research has proved that mobile apps are generally more preferred than mobile websites.
ALT: A phone on a table with an opened banking app on the screen and the black bank card near the phone.
Yes, that is true for every field. User-friendly apps are a universal tool that significantly improves the user experience.
Here is the list of the reasons why your fintech, insurance or healthcare business needs a mobile application.
A Mastered App Makes Clients Stay
A lot of people prefer usability and comfort over any other features or even prices. If a bank has a great app which does not freeze, has a support system, and allows a client to do basically everything via phone, more clients will stay even if other banks offer slightly better interest rates.
Comfort is a key feature – the fintech apps are used on a daily basis, and no one wants to deal with poor service. That is why it is also crucial to find a good developer with the best app development software. An app is a face of the company, and a badly built one will influence the general image a company wants to mantain.
The same goes for the healthcare and insurance apps. People tend to use them when in need to report an incident to the insurance company. Surely they will prefer something run smoothly over a nice picture with no usability.
Apps Are Easily Personalised
Personalisation actually saves a lot of time for the clients. Apps can remember their previous experiences, save the data and card details to prevent users from typing it in all over again. Plus, an application can remember the options and features used more frequently and suggest them to a client. It is a helpful option in every field, but especially in fintech – when a client makes the same payment every now and then, they would be happy to see that all the details are already filled in and the only thing left is to confirm the transaction.
Also, personal design makes the usage more cozy and users tend to stay on an app longer when they can re-design it for themselves.
Notifications Keep The Users Engaged
Plain and simple as that – notifications remind the users about the services they have. Notifications can be used as a quick digest of the new offers a bank or insurance company has. Or as a reminder about the upcoming doctor appointment or a credit payment.
The essential thing is not overuse the notifying possibilities. Reminding every now and then is good, but alerts every day, or worse – multiple times a day – make the user irritated by the company, not the app itself.
ALT: A white iPhone with a push notification from a healthcare app that says “Take 1 pill now with food” and an image of a red pill attached
Offline Work Possibility
One of the main benefits of applications over mobile services. Apps can save certain data for offline usage, and the user can check their balance, the time of the next loan payment or the availability of insurance coverage even in offline mode. Plus, for instance, some attributes such as tax calculation and the loan limit determination can also be available for the offline users.
The Internet can perform badly, but the applications can back up even this problem.
Using The Device Features
An app can perform functions that a mobile website could never. For example, using the phone camera for scanning the cheques and putting the info into the app automatically. Or to submit a picture for validating the identity.
Plus, automated transition to phone calls, or usage of GPS features helps the users to find the nearest office or to call for help. Applications are almost like a mobile office put in the users phone, so it is wise to use all of the possibilities.