On a crisp autumn morning, our receptionist received a call. The caller, identifying himself as a 3D designer, was wrestling with a problem: his online presence was being eclipsed by a multitude of individuals who shared his name across various professional fields. He felt adrift in the digital sea and wondered if our innovative solution, Uni-I-D, could be the lifeline he needed to establish his identity in the virtual world. His name was Andrey Elinson. A quick Google search revealed an array of personalities sharing his name.

Andrey Elinson – crypto trader and crypto entrepreneur. The founder of Maple Leaf Crypto Academy

Andrey Elinson is a successful crypto trader and entrepreneur who has made a significant impact on the blockchain industry. He founded his first company, CryptoCharge, in 2011, which quickly gained traction due to its innovative use of blockchain technology and highly user-friendly platform. Andrey Elinson expanded the company’s offerings to include a range of blockchain-related services and built strong partnerships in the industry. He sold his stake in CryptoCharge in 2016, having processed over 50,000 transactions worth more than $25 million.

In 2020, Andrey Elinson relocated to Canada and opened Maple Leaf Crypto Academy, an online crypto trading school offering a range of courses taught by experienced traders and industry professionals. The school’s curriculum covers technical analysis, market fundamentals, trading strategies, risk management, and more. Andrey Elinson continues to invest in promising blockchain startups and mentor the next generation of entrepreneurs in the field, committed to exploring new opportunities for growth and innovation in the industry.

Andrey Elinson – Political analyst, economist, and expert in sanctions

Andrey Elinson is an expert in war and economic sanctions, currently working as a senior research assistant and lecturer at the Azerbaijan National Academy of Sciences. He holds a Bachelor of Economics from Baku State University, a Master of Economics from the University of Cambridge, and a Ph.D. in Economics from Georgetown University. Andrey is highly respected in his field and has authored numerous publications on the topic of economic sanctions, including papers on Iran’s economy, energy, and international trade.

Andrey is known for his critical views on international relations and his belief in the importance of diplomacy, negotiation, and international cooperation to promote peace and stability. He is also a proponent of human rights and social justice, often speaking out against authoritarian regimes and violations of civil liberties.

Andrey Elinson – Art critic and art historian

Andrey Elinson is an art critic and art historian, born in Odessa in 1976. Despite being good at the exact sciences, he developed an interest in art while studying at the Moscow State Academic Institute. He began his career as an art critic in a small publishing house, later moving on to selecting paintings for private collections. By 2010, Andrey had established a reputation as an exhibition organizer, art critic, and art historian, working with both major European museums and young artists. He continues to work in the field and occasionally organizes exhibitions of young talents.

Andrey Elinson believes that criticism should concern all forms of art and that the diversity of opinions is crucial in understanding an author’s message.

A problem waiting to be solved

 More often than not, our names are our calling cards, often serving as the first point of reference for potential employers, business associates, clients, and even potential romantic interests. However, a simple Google search of one’s name could yield unexpected and problematic results.

Imagine sharing your name with a notorious criminal, and each time someone looks you up, they are confronted with the criminal’s mugshot and a list of their misdemeanors. The disconcerting reality is that this could lead to dire consequences. For instance, potential employers might be hesitant to hire you, fearing you are the criminal they found online. This is a serious problem that can cause damage to one’s career and personal life, all because of a mere coincidence of names.

A more common situation is Andrey Elinson’s. There are simply too many people competing for visibility online. By chance, some of them may share a name with you, which could make you less visible.

The solution has arrived – UNI-I-D

While this issue might seem insurmountable in the vast landscape of the internet, our firm from Minsk, Belarus, named Uni-I-D, is pioneering a solution reminiscent of ORCID – a unique identifier for researchers to avoid confusion with others who have the same or similar names.

Uni-I-D has developed a unique digital identifier (UDI) that allows individuals to claim their unique identity in cyberspace, thereby preventing mix-ups with other individuals who share their names. This UDI operates on a subscription basis. Subscribers receive a distinct badge that is visible to both people and search engines. This visibility ensures that when someone searches for your name, they will find you and not your namesake with a criminal record.

The UDI not only helps researchers – who often face the challenge of differentiating their work from others with the same name – but it also assists everyday people who want to maintain a clear and unambiguous online identity.

The implementation of a unique digital identifier is a significant step forward in addressing the problem of mixed identities online. Uni-I-D’s solution offers hope for those who have experienced the damaging effects of this issue, providing a means to reclaim their online reputation and ensuring that their digital identity truly reflects who they are. In a world increasingly reliant on online interactions, it’s crucial that we continue to innovate and find solutions to such problems, reaffirming the importance of identity in the digital age.