It’s no secret that some websites are more popular than others. With nearly a billion sites on the Web these days, it’s often hard to become popular with a new site. Especially when you’re up against established sites that were around since the early 2000s!

There is only a finite amount of things you can do to direct visitors to your site. But, which methods work the best? Here are a few examples of some proven techniques that can help to increase your site’s popularity and brand awareness.


Source: Flickr

Keep onscreen elements to a minimum

One way to put off people visiting your website more than once is if you make your pages “busy.” In other words, having too many design elements on the screen that distract your visitors.

It’s usually those sites that look terrible on smaller mobile device screens too. Many of today’s top ranking websites such as attribute part of their success to a simple and easy to use layout. Less is more, as they say!

Break up large chunks of text with images

There’s nothing worse than looking at web pages that just have paragraphs of text with no visual break at any point. Do a “print preview” of your pages and find out how many sheets of paper they would take up.

While you’re at it, take a look at how it is laid out on paper. Does it seem like you’re about to print some excerpts out from a novel? If so, you know what to do.

Break up large chunks of text with images

Source: Pixabay

Videos offer stunning visuals

You might think that having a suitable blend of text and images is enough to make your site look appealing. But, have you considered adding in other multimedia, such as videos? They offer stunning visuals.

Many websites incorporate page-wide videos that play as soon as the page gets loaded. They take up little bandwidth, meaning they work well over mobile phone data connections. They also divert people’s attention, making them a perfect way to put your message across to visitors.

Are you planning on adding some videos to your site? If so, I recommend hiring some corporate video production companies to create the clips for you. Just because you have an iPhone doesn’t mean you can create a stunning video with special effects, for instance!

Business sites that sell online tend to have a higher conversion rate with professional videos on their pages. And, let’s face it; people are more likely to watch a well-produced video than a rubbish one!

Colour schemes are important

When you design a new website, it’s crucial to choose the right colour scheme for your theme. Yes, you need to use colours that reflect the message you are trying to convey. But, there’s also another reason for thinking hard about which Pantone shades to use: accessibility.

You might not know it, but there are plenty of disabled users that go online. They often use adaptations to their computer screens to show them or speak out content on web pages. An essential part of web design is checking which colour schemes work well with all audiences.

The last thing you want to do is alienate a section of your potential visitors. Not only is it wrong, but it’s also illegal in many countries too.