In the 21-st century when the conversion and customers’ choices to the greatest extent are influenced by customers reviews more and more people tend to check the product and companies in advance before making their choice. About 86 per cent of customers read reviews of local companies on online resources like to make sure that those companies have got positive feedbacks by previous clients. No surprises that positive and negative reviews gain more weight each year in the overall ranking. 

Nowadays, a huge number of feedback aggregator companies, where users leave thousands of comments every day, as well as social networks, forums, mapping services, and fast-growing platforms like Google influence social decisions the most. 

Many people read reviews online before making an important purchase or getting a service. And often they go for the answer to Yandex and Google search engines. The most common are reviews on Yandex. Maps and Google.Maps (Google My Business). Feedback on these resources is well moderated. For example, Yandex can track customers by geolocation on their devices to understand that they visited this place. Or to get the customers’ purchase data from the website.

If the customer is logged in under his Yandex account, he can log in to his account, where all his reviews are collected. The more he is active, the more authoritative the review in the service. Approximately the same system is working on Google. 

What Is The Most Popular Review Tool?

Google My Business (GMB) is a free online directory of organizations that allows customers to manage the display of company data in Google services first of all in Maps and Google Search. This service can provide the most precise and timely information about various companies in form of customer reviews. This is the most frequently used tool that helps to identify what companies and services are better and can be used more conveniently. 

At some websites, it is possible to register a company representative. This must be done from a work email and subscribe to new feedback notifications. This way you can respond quickly to feedback, which will subsequently increase the loyalty of your target audience. Some platforms are worth to place reviews as they are used by the great number of customers and regularly monitored by other companies to increase their business strategies. 

Conversion Research Data

Conversion rates peak when a business has a 4.9-star rating on Google My Business. When a company improves its score from 3.5 stars to 3.7 stars, conversion growth is about 120 per cent. This is the highest jump in conversion rates that can be seen when evaluating companies. The highest score is not always the best for business. The conversion rate for local companies and global brands with a 5-star rating has fallen over the year. And for organizations that managed to raise their rating from 4.3 to 4.4 stars, the conversion rate increased by 25 per cent. Companies that respond to about 10 per cent of customer feedback have a conversion rate of about 3 per cent. Organizations that respond to 32 per cent of customer feedback increase their conversion rate by 80 per cent.

Top 10 Customer Review Online Services

  • Google My Business;
  • Amazon;
  • Facebook;
  • Yelp;
  • Trip Advisor;
  • Better Business Bureau;
  • Yellowpages;
  • Manta;
  • Angies List;
  • Foursquare.

Customer feedback is important for any business. People tend to trust the recommendations of other customers. Both feedback on your website and comments on third-party resources influence the conversion rate. Competent posting and sorting of feedback will have a positive impact on sales volumes. Besides, every entrepreneur and business holder should not disregard video reviews. In the opinion of most users, this type of recommendations is the most useful and effective.