What Strategy To Follow To Make Your Social Media Account Successful?
If you’re looking to improve your social media results, then it’s time you thought of a strategy that works.
A social media strategy is a plan that guides your actions and helps you achieve your social media goals. A good strategy, for instance, will guide you on the most relevant content to share with your Facebook followers. Such a strategy will also help you use the right methods to achieve organic Instagram growth.
Unfortunately, not just any social media strategy will work.
To increase your reach or improve your brand awareness on your social networks, you need a winning strategy that is specific, concise, and achievable. The good thing is we are here to help you craft a strategy that gives you results.
So, if your strategy of using more hashtags to get followers on Instagram isn’t working, or you’re out of ideas when it comes to sharing engaging content with your TikTok audience, we’ve got you.
This post gives you a strategy that you can follow that will make your social marketing efforts a success.
1. Set Your Social Media Goals
You have to ask yourself what it is that you intend to accomplish with social media.
For instance, do you want to get more followers, make more social media sales, or increase your brand awareness? Such questions will help you come up with goals that are specific, measurable, attainable, relevant, and time-bound (SMART)
You can start by setting small, achievable, and affordable goals, and then you can scale your efforts to reach bigger goals.
2. Know Your Target Audience
After setting your SMART social media goals, the next step is to research your target audience. Knowing your target audience helps you to know how to engage them. It also helps you decide:
- What content to post
- Which social media platform to use
- When to share your content
Understanding your target audience helps you decide which platform to use and how best to use it. For instance, did you know that men outnumber women in TikTok while women outnumber men on Pinterest? Also, TikTok mostly appeals to the teenage audience, while the millennial generation prefers to use Facebook and YouTube when making purchase choices. Thus, you can’t use the same content on all of these platforms since the audience is different.
To better understand your audience, you may also need to create different personas for different social platforms. Alternatively, you can use social media analytics to get to know your audience better. Such analytics can give you valuable data, such as:
- Your audience location
- Their age
- Their interests
- Their income
- Their careers
3. Track Metrics That Matter
It’s easy to be impressed by the high number of followers or likes you get on your social media accounts. Unfortunately, such metrics may not be of much value to your bottom line. It would be best if you focused on metrics that matter, such as:
Conversation rates – The conversation rate is the number of people on your social media pages that complete the desired action. Such action may involve making a purchase, requesting a quote, or filling out a form
Click-through -This refers to the number of clicks your content gets. This metric helps you understand what content your audience is interested in and the type of content that is driving sales
Engagement – Social media engagement refers to the interaction a follower has with your shared content. It includes a variety of actions such as like, share, or comment. Engagement indicates that the person may be interested in your content and may be willing to support your brand
Performance of your Insta or Twitter hashtags – By now, you must be aware that hashtags are crucial for your Instagram growth. Tracking your hashtags helps you know which ones are popular and the ones that drive your audience to find your shared content.
4. Audit Your Social Media Strategy
Sometimes, it may take time to get your social media strategy right, so you need to evaluate what is working and what’s not working. Auditing your results involves checking your metrics and also retesting and reviewing your strategy.
Social networks are also constantly changing, and so is your business. Besides, your target audience’s needs and interests may also change, meaning you may need to update your social media marketing strategy.
In closing, you may not need years to get your social media strategy right. But some little patience won’t hurt as you test and retest different strategies. The above pointers will set you on the right path when it comes to drafting a winning social media strategy for your brand.