What Should You Read Before Launching Your Start-Up Tech Business In The UK?
If you’re starting up a tech business, no doubt you’ve done the graft for a good foundation already. But have you done your homework? There are loads of books out there offering a wealth of knowledge, but are sometimes overlooked as a traditional medium in this digital age.
But if you want to learn from the best, you can’t afford to ignore these key reads. Follow our list of the top pick book for your sector:
The Industries of the Future
This book by Alec Ross is perfect for those who need to stay ahead of the game. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.
With the unique background of being the senior advisor for innovation to Hilary Clinton, Ross offers a fine-turned, experienced voice in the field. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.
Bold: How to Go Big, Create Wealth and Impact the World
Peter Diamandis and Steven Kotler present this three-part guide for tech start-ups and business owners who are new to the game. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.
In part two, you’ll explore industry tips and tricks from the world’s most successful people, like Richard Branson. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
The Inevitable is brought to bookshelves by Wired magazine’s former executive editor, and looks at the next 30 years of potential trends in tech. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.
Kevin Kelly investigates how technology is impacting our work, life, and shopping behaviours in the long term. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.
How Google Works
If you’re looking for Instagram-style “business goals”, you can’t go wrong with Google. But even Google was a start-up at some point!
Written by Google executives Eric Schmidt and Jonathan Rosenberg, this book gives business starters a brilliant insight into the success of Google, from workplace building to decision-making. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.
Networking Like a Pro
This work is a perfect place to start, as it is geared specifically towards new starters. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.
To succeed, new businesses need to network. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Prooffers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.
The Lean Start-Up
If you’re venturing into the tech industry for the first time, you should hear what Eric Ries has to say.This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls. This book is essential to anyone who wants to remain innovative as their company picks up momentum.
Your One Word
Having started and sold his biotech business at just 19, Evan Carmichael is a success story you need to hear.
Unlock your business’ potential with Carmichael’s potent advice. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.
If you need a more practical approach, the real-business examples in The Upstarts by Brad Stone is worth picking up. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.
Discover ways you can be bold and change the norm in order to make your business stand out from the crowd.What can your business do to change the world?
Can capitalism benefit the workplace? That’s what author Raj Sisodia and Whole Foods CEO John Mackey present in this next book.
New or old businesses can be made or broken by their treatment of others. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today). Being conscious of how your company can impact the world and how you can create a desirable environment to engender creativity and originality could make all the difference to your business’ success in the first few years of its life.
Get your business off to a flying start with the best book-boost you can in 2018!
This article was researched and created by Where The Trade Buys, a leading print company and roller banner supplier based in the UK.