SEO has evolved considerably over the last couple of years, especially in measuring the authority of a website. Whether this is for gauging whether a link is viable or not or just looking at the trust of your own website, you need to consider many factors.
Page rank, a universal number of 0-10 given by Google to give value to the trust and authority of a website is no longer used as a trusted source by SEO’s and Google. In fact, the last time this was updated was in Dec 16th 2013. This was originally a great way to instigate a back link strategy as sites with a page rank of 5-6 would give an instant boost to any sites linking from them, regardless whether the site was relevant or even had any traffic. It really was a numbers game. However, with Google’s link based update (Penguin), not all links are created equal.
So with this is mind, what should you be looking for ascertaining the quality of a link?
One of the leading SEO Software companies moz.com have a universal figure called domain authority and page authority. This is a trust metric which is constantly updated by MOZ’s index and measures whether a website has a good trusted source of links, or is this site has little or no authority at all. The score is out of 100 and a good score is anything from around 25+. Page Authority measures the actual authority of the page itself. For instance, the home page of a site will have more authority then a service page or deep page within the site.
Unfortunately, many SEO’s are moving away from DA/PA as a trusted metrics as it can easily be gamed. Instead many are relying on Majestic’s Trust Flow/Citation Flow.
Trust Flow/Citation Flow
Trust Flow and Citation Flow is becoming more and more of an accurate measurement on how trusted a site is within Google’s eyes. According to search engine land
“Majestic SEO’s new metrics are named Flow Metrics and are grouped into two categories; trust flow and citation flow.
- Citation Flow is a number of predicting how influential a URL might be based on how many sites link to it.
- Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbours”
It makes sense. A bit like living a good neighbourhood compared to a bad neighbourhood. Good neighbourhood’s will only want to associate with other good neighbours. Again a good figure here is anything from 25+
Although I have put this third this is the key metric when looking for relevant and authoritative links. How relevant is the site to the audience you are promoting? For instance, say you have a home improvement site, which would make more sense, an editorial on “House And Home! or a link on a site about flowers, or a multi category directory. Relevancy should always be the priority. According to Neil from ESP Projects “Google is looking for organic reasons your site is authoritative and it wants you to gain links in a natural or organic way. Look at the makeup of the site, is it ad heavy? Does it have any errors? is there any social media action? when was the last time the site was updated?” “These are all questions to ask yourself. In fact, the easiest way to describe this, every time you are looking for opportunities ask yourself “If Google didn’t exist, would I want a link from this website?”.
Even if the site relevant and has Good DA/PA, TF and CF, one final check to make is the number of links, how many times the site is linking out to other websites on the page you are looking to get a link from, this is called Outbound Links. Every link on this page will dilute the overall juice (or boost to your ranking). If you are sharing this space with 100’s of other websites, you are getting very little juice from the page. The ideal metric is no more than 10 outbound links.
As you can see when looking into opportunities for your link earning campaign, you need to make sure the site has value both in terms of trust and relevancy. You need to think more like a user viewing the page as an advertising opportunity then as a robot looking for x number of links.
Happy link building!
Your Business Needs These 13 Digital Security Solutions – Here’s How To Get The Most Out Of Each
How would you characterize your organization’s digital security posture? If you’re not sure how to answer this question, or perhaps would prefer not to answer it at all, you’re not alone. Countless decision-makers, from uber-competent CTOs and CISOs to CEOs and COOs who couldn’t code…
Louisiana And Oklahoma Introduce Digital Identification To Prevent Fake ID Use
Digital ID in Louisiana Utilizing digital IDs has been a commonly broached topic for a while now. Although most states are only either deliberating their helpfulness or in the utmost initial stages, Louisiana has moved forward. The primary introduction of this technology was done back…
ScanGuard Review – Here is What You Should Know
Doesn’t it sound good and satisfying to have a goop-performing antivirus that is reliable enough? Yes, it is. For that reason, you need to be extra careful when you are in search of a good antivirus. Put all the necessary factors into consideration so that…
The Emerging Need for Social Media Security
By the time you’ve finished reading this sentence, nearly 700 passwords have been stolen from social media accounts across the world. Social media security breaches have the potential to cause up to $6 trillion in cybercrime damages by 2021, up from $3 billion in costs…
Which New Lorex Security Camera Is Right for Your Home?
Keeping your family and your possessions safe requires a proactive approach, and one way to protect what you care about is with a security camera system. Lorex Technology is well known for their security camera solutions, and their two newest products will change the way…
- 3D Printing
- App Dev
- Artificial Intelligence
- Arts and Entertainment
- Big Data
- Blockchain Tech
- Business Technology
- Car Technology
- Cloud Computing
- Cloud Storage
- Computer and Technology
- Conference Calling
- Coupons and Deals
- Cyber Security
- Dark Left 1
- Data Center
- Data Recovery
- Digital Arena
- Digital Marketing
- Edu Tech
- Email Marketing
- Google Glass
- Guides and Tutorials
- Health and Fitness
- Home Improvement
- Home Security
- Internet and Businesses Online
- Internet Marketing
- IT Careers
- Mobile Apps
- Mobile Security
- New Tech
- Online Shopping
- Project Management
- Reference and Education
- Reputation Management
- Sales & Marketing
- Shopping and Product reviews
- Small Business
- Social Media
- Tech Trends
- Technical Support
- Technology in Education
- Tips & Tricks
- Tips And Tricks
- Video Conferencing
- Virtual Reality
- Wearable Technology
- Web Design
- Web Development
- Web Hosting
Mathieu Chantelois, VP At The Canada Media Fund, Discusses Leadership Communications, Proudest Accomplishments
Mathieu Chantelois is something of a Renaissance man. At various points in his career, he’s worked as a magazine editor, a professor, a television presenter, a highly regarded journalist, and as a communications and marketing executive. Chantelois’ engagement in various social causes led him to…
Why You Should Start Playing CS: GO Right Now
Counter-Strike: Global Offensive – a game that’s been around for so many years that almost anyone and their grandma have heard about it. Despite going on for quite a while, the popularity has barely diminished. On the contrary, it had a boost thanks to the…
How To Become A Cyber Security Analyst
What is Cyber Security? Cyber security is the practice of protecting a system or network from digital attacks. These attacks are generally aimed to retrieve or destroy sensitive information and it is a serious threat to all the organizations. Who is A Cyber Security Analyst…
Internet Security Tips For The Modern Age
The internet is no longer new. It’s been in most peoples homes for twenty years or more now, and we’ve all come to accept it as part and parcel of modern life. When it first began, it was something that we only had on our…
How to Immediately Improve Your Online Security
While the internet might seem paradisiacal, danger lurks in the obscurity of it. Apart from outsourcing your IT needs to specialists like IT support companies in London, there are immediate measures you can take to ensure your online world is as secure as the home…
Everything You Need To Know About Cybersecurity In 2019
With long workdays and jam-packed weekends, it’s a godsend that we can do most of our shopping, social interaction, and many other day-to-day tasks from the convenience of our computers and mobile devices. The internet has been making our lives so much easier for the…