With around 3.2 billion smartphone users globally and an impressive projection of smartphone penetration numbers along with increased affordability of internet with higher bandwidth, we are definitely into a Digital age. However, not everybody has embraced the change. There are still several business houses of all sizes who continue to operate in their age old manner without adopting this digital change. Partly because many business leaders do not understand the concept of Digital Adoption while others are just not ready yet. Even though they are active on social media and quite comfortable using mobile apps, maximizing business output by effectively using features of certain software application is something that needs to be ingrained.
The extent to which a company leverages its digital assets gets reflected in its performance in terms of time, effort and money put into a specific project vis-à-vis the desired output. And that’s when the pertinent questions need to be answered – Are you using digital transformation to its fullest capacity? Are you part of the digitization wave?
Understanding Basics Of Digital Adoption
Digital adoption is all about willingness to master new technologies and successfully implementing digital processes for some specific purposes. Digital adoption is a change and learning mechanism that allows one to understand the potential of several digital resources available, accept and utilize them to achieve their goals and thereby leverage each technology to the fullest to drive innovation and optimize processes. For achieving true digital adoption, one need to understand both the functionality and merits of various digital tools and assets avialble, and how the most advanced features of software applications can be best utilized for process efficiency.
There are two sides of Digital Adoption – one at an organisation level and the other at customer level. Certain organisation might use the available digital tools and assets and use it to the fullest extent to gain edge over its competition. And then there are few organisations who wants their customers to be digitally embraced so that they remain well versed on technology front which a company might want to implement sooner or later.
Something which the modern day banking system operates on – Banks who have online banking apps and web features are the ones who definitely have adopted digitization. And in similar manner they want their customers to get accustomed with new digital technologies of mobile banking or app based service. This in turn cuts down on calls from customers, as well as get rid of long queues at bank counters. This obviously creates a win-win situation and provides banking efficiency. However, to achieve this, the bank needs to educate its customers to understand how to use new technology and help them to leverage it to its full potential.
Future Of Digital Adoption
Digital adoption surely will pace up with time as and when several success stories would emerge giving credit to the usability of digital products and its efficiency. Current consumers are no more content with impressive UI along with some great features leading to supreme performance. Instead they expect a complete enjoyable experience from these digital tools and those who would resonate with these expectations, they will always remain ahead of the herd. For any organisation, digital adoption is a slow process and expecting a sudden leap is an unlikely event. But then whatever tools are being used should be used to their fullest potential.
On customer front, organizations can make efforts to frequently notify about lesser used areas of their products. For new users, companies should leverage tools that can guide them through a product suite’s complete set of features. As a handholding process, help for users should be readily available so that they can quickly learn how to utilize a product’s features. Exploring digital adoption provides multi-fold upsides such as making the process simpler, efficient and more profitable.
Why Would You Need Digital Adoption?
Adapting to changes is the only way to survive in any business environment. And the way latest technologies are being launched, organisations should roll up their sleeves to quickly acclimatize the same to its fullest extent. It provides better ROI on the digital assets that you acquire, which means, you are not just spending money on the latest tools and technologies but actually taking full advantage of them and ripping all the benefits out of it.
- Employees who are quick to adopt technology are considered more valuable. Digital tools are specifically designed to maximize human productivity and if any employee isn’t familiar with them or are adverse towards learning the same, then to them technology becomes more of a burden rather than enabler.
- Successful digital adoption saves a lot of time in workplace which can be easily utilized by employees to be more creative.
- Digital adoption enhances customer satisfaction which in turn leads to higher retention. Majority of today’s transaction have moved online, be it App or web portal. In this case, any customer facing digital tool generating bad UX can lead to disaster. Higher level of satisfaction comes from the fact that customers get to operate newer technology with ease and high level of comfort.
- Digital adoption gives a competitive edge. Statistics say it all, companies that have implemented digital technologies have become profitable with happier employees giving their best by utilizing technologies, as compared to those companies who are orthodox in their digital transformation move.
Challenges Towards Digital Adoption
Digital technologies are fast transforming business landscape globally and hence slowly and steadily most companies will follow suite. However, there are certain challenges which if not addressed will definitely hinder the digital adoption process by any firm.
- Resistant to change forms the biggest challenge to organizations. They are so habituated with the legacy technology that they aren’t comfortable to switch over to new technologies. Again there are companies who do not want to invest into new technologies are fine with the old ways of functioning.
- Lack of proper adoption strategy also creates a huge challenge towards digital transformation. Most mid-sized companies fail to do proper assessment of their present technology processes and evolve accordingly. They do not read their competitor’s technology involvement and often ignore their own customers’ technological expectations.
- Inadequate data analysis also leads to digital transformation roadblock. To understand the entire process and identify the pain points one need to collect data and integrate them before analysing it in totality. Data of internal and external customers, competitors, suppliers, vendors etc should be integrated. And inability to do so can pose a challenge.
Eventually digital world will evolve with time and these legacy technology will give its way to digital transformation. And once the stakeholders start viewing ROI they won’t hold back to focus on digital adoption for better results.