ILM Immersive and Marvel Studios are teaming up to bring fans “What If…? – An Immersive Story,” an interactive experience exclusively for Apple Vision Pro. This innovative story, connected to the Disney+ Original series “What If…?,” invites viewers to explore the Multiverse in a whole new way.
Marvel.com has given a sneak peek of this hour-long experience, offering a glimpse of what fans can expect from the upcoming app release for Apple Vision Pro.
“As a kid, my favorite stories were about worlds beyond my own, advanced technologies, and heroes traveling across space and time. ‘What If…? – An Immersive Story’ is the next evolution in how we tell our stories, where fans across generations can experience them and live out the adventure alongside their favorite heroes,” said director and executive producer Dave Bushore. “This experience kicks the door open to the Marvel Universe, and it’s a glimpse of what I’ve been waiting for my whole life.”
“What If…?” offers a fresh take on Marvel Cinematic Universe (MCU) stories. Fans can now immerse themselves in a new adventure where they become the main character. They’ll explore various realities, encounter different versions of beloved characters, and learn about powerful artifacts.
“‘What If…?’ the animated series as well as the comic book has always been about looking over the horizon into realities that have yet to be conceived,” said executive producer Brad Winderbaum. “‘What If…? – An Immersive Story’ takes this one step further and actually allows you to visit these strange new worlds, not as a Watcher but as an actual participant. The creative work on this project is nothing less than stellar and we could not be more excited for fans to interact firsthand with some of their favorite Marvel heroes.”
Leveraging Apple Vision Pro’s cutting-edge spatial computing, “What If…? – An Immersive Story” promises fans a groundbreaking blend of augmented and virtual reality. Through intuitive interactions with their eyes and hands, fans will embark on a narrative adventure, transported to captivating MCU locales with breathtaking visuals and immersive spatial audio.
This experience is designed to reshape fans’ understanding of space, reality, and time.
“This experience is truly groundbreaking and unlike anything we’ve done before,” said executive producer Jamie Voris, EVP/Chief Technology Officer at The Walt Disney Studios. “It’s an exciting new way to become a part of the MCU through a deeply emotional and compelling story.”
Produced at ILM Immersive by Shereif M. Fattouh and directed at Marvel Studios by Dave Bushore, “What If…? – An Immersive Story” features a script by David Dong and Phil McCarty, known for their work on “The Learning Curve.”.”
As VP of creative development and production at ILM Immersive, Mark S. Miller; VP of immersive content at Lucasfilm and ILM Immersive, Vicki Dobbs Beck; and EVP/Chief Technology Officer at The Walt Disney Studios, Jamie Voris, join Bushore, Fattouh, and Brad Winderbaum as executive producers of the project, with Bryan Andrews serving as consulting producer.
The story challenges the conventional view of space, reality, and time, suggesting they are more intricate than a simple linear path.”
Stay tuned for more updates on “What If…? – An Immersive Story.” To keep up with the latest news, follow the official social media accounts of “What If…?,” ILM Immersive and Marvel Studios.
Marvel is a renowned entertainment brand known for its iconic characters and stories that have influenced pop culture for 85 years. The brand covers a wide range of entertainment forms, including film, television, publishing, licensing, games, live events, digital media, and more. Find out more at marvel.com. © 2024 MARVEL
Exploring ILM Immersive: A Division of Industrial Light & Magic
ILM Immersive, Lucasfilm’s acclaimed storytelling studio, leads the way in interactive entertainment for virtual and mixed reality. With nearly a decade of innovation, ILM Immersive invites audiences to interact with captivating characters and worlds, encouraging fans to “Step Inside Our Stories.”
Widely recognized for its immersive virtual reality experiences, the studio, formerly known as ILMxLAB, has produced Star Wars: Tales from the Galaxy’s Edge and the Emmy-recognized Vader Immortal: A Star Wars VR Series, among others.
They have also received acclaim for their Oscar-winning collaboration with Legendary Entertainment on the groundbreaking CARNE y ARENA project and Alejandro G. Iñárritu, as well as for creating Marvel Studios’ Avengers: Damage Control immersive on-site adventures such as Star Wars: Secrets of the Empire.
Discover Disney+: Your Ultimate Entertainment Destination
As The Walt Disney Company’s premier direct-to-consumer streaming service, Disney+ presents a continuously expanding array of exclusive originals. Its library includes documentaries, animated and live-action series, feature-length films, and short-form content.
It is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star.
Disney Bundle subscribers in the U.S. can access extensive Hulu content, including Hulu Original titles and next-day TV, on Disney+.
Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S., which gives subscribers access to Hulu, Disney+, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region.
