What Does It Mean To Be White Label, And How Can It Make Your Business More Money?
Many businesses make a killing as a brand that sells white label, especially when it comes to software solutions. Going white label can dramatically enhance your bottom line, but you have to know what it means first!
Here’s what it means to sell white label products and services, and why going white label might just be the best thing you’ve ever done for your company’s bottom line.
Difference Between Private Label and White Label
Before you can make money on a white label product or service, you have to know the difference between private label and white label.
When you think about products and services, private label brands are likely to come to mind. A private label is a national brand or product that is designed and manufactured under that manufacturer’s name. When you purchase clothes at Abercrombie, or you purchase a Market Pantry item at Target, you’re purchasing a private label product.
In contrast, white label products and services are created by a manufacturer and sold under a different name. An example would be vegetables that are canned by one manufacturer, but rebranded and sold under a different name at the grocery store. When done properly, a white label product or service looks no different than a private label product or service.
Why Would You Want to Be a White Label Brand?
At first glance, you might assume that being a private label brand would be much better. It’s true that it provides you with more control over your creative process and the quality of what you have to offer, but there are many benefits of selling white label instead:
- You can eliminate the time it takes to develop solutions and products that already exist elsewhere
- You can enjoy having more resources and access to expertise in your particular field
- White label products and services are extremely easy to brand
Ultimately, going white label will save your business time, and by saving time, you’ll also save money.
How Can Being White Label Make Your Business Money?
Now that you know going white label can save you money, you’re probably wondering exactly how can it make you money?
By choosing a white label solution, you can utilize your business’s brand to offer a product or service without investing resources in its development. That means you can spend your time marketing and branding, and less time on creation. That allows you to get your white label product or service to market more quickly, and the quicker it’s accessible, the more money you’ll end up making.
In order to make sure your white label endeavor is successful, you should make sure that an effective client onboarding process in place. It’s also essential that you choose a white label product or service that you’re passionate about.
Why not give a white label product or service a try? It will allow you to increase your revenue without having to reinvent the wheel.