By the time you are reading this article Apple has most likely presented its next big thing, the Apple Watch – a new and improved smart watch, better than anything on the market at this time, with loads of possibilities to evolve and make our lives easier. Keep in mind that I write this before the release – so the article reflects my views on the subject, unbiased by the claims and presentations made by the Cupertino-based giant.

First of all, I have to tell you that for me the smart watch as it is doesn’t seem a good idea at all. It is nice, flashy and trendy, but it is not USEFUL. And, for a device with so few real uses in the everyday life, it costs way too much. Let me explain.

apple watch

It all started with fitness bands. These handy little gadgets are incredibly useful if you try to stay fit and lose weight – something all of us do, or at least try to do (or should start doing right now). These little things have sensors to monitor your heart rate, your speed, how many steps do you take, how much did you run, and (approximately) how many calories you have consumed while moving. The fitness bands don’t offer their users much more than that – no music, no videos, no games at the – and it was good, as long as they do what they are supposed to do the way they are supposed to do it.

Apple Watch will do all of the above, but with a lot of extra features crammed into it. Besides telling the time – a generic smart watch should do this – it offers its users a way to be reminded, guided and messaged, a way to pay with their wristwatch (or wrist gadget in this case), and loads of other things. My question is, though: will these be useful? And better still: will the smart watch by Apple (or the one released by any number of other manufacturers riding the wave) offer its users experience good enough to be worth spending a few hundred bucks to own it? Well, I think not – the fact that we can have a miniature smartphone on our wrist does not offer us enough extra usefulness to be worth it.

So, to conclude, let me tell you what I expect from Apple’s flashy Watch event: lots of claims of how cool and great this new smart watch will be (claims that will amaze Apple fans and convince them to buy millions of the new gadget), and nothing that will make it worthy for my attention. I can always reach into my pocket to take a glance on my phone, after all, and a classic wristwatch will tell me the time just as good as an incredibly smart gadget by Apple.