Since Instagram keeps on changing rapidly and offers its user fun and new ways to bond with their target audiences, it is very crucial that every business should have an idea about the top features of Instagram so that they will be able to attain their advertising goals.

Don’t you have any idea what are the top features of Instagram? No worries because we’re here to help you. In this content, we have rounded up some of the top Instagram features that will surely keep your brand or business updated.

Top Features of Instagram

  • Follow From Search

As a business owner, of course, you want to have a significant number of followers. Fortunately, achieving this goal becomes a lot easier with the help of this Instagram feature. The Follow from Search feature will let you follow various accounts from search directly.

If you have a descriptive caption as well as concise and clear username your chance of being followed will improve drastically. Now, other users don’t have to visit your account before they choose to follow you.

Nevertheless, if you want to increase the number of likes of your posts, you might want to buy real Instagram likes.

  • Type Mode and New Fonts

Instagram recently introduced a new feature known as the Type mode. With this feature, you will be able to add new personality to your stories on Instagram.

The new fonts, on the other hand, are highly beneficial especially if you want to add text to your video or photo that may aid your message to stand out as well as keep the users tapping your IG stories.

Furthermore, the Type mode is an excellent tool for businesses and brands who want to keep their clients updated. For example, if you need to make a very important announcement or share promotions, coupon codes, and events, this feature of Instagram will make the entire process easier and quicker.

  • Add Several Photos

Yes, one image worth a hundred words. However, there are times that you need to post multiple images of your products so that your prospective customers will see them clearly. Luckily, Instagram now allows you to upload several photos for every post.

If you want to use this feature, you can begin it by uploading photos from Camera Roll or Gallery. After selecting the photos that you want to upload click the “Multiple Images” button. With this feature, you can post up to ten videos or images. Then press the “Next” arrow to change the order of pictures or add filters.

Using this feature has actually two advantages. First, you don’t need to utilize the layout for the Instagram application to make collages. Second, you will no longer junk your followers with a lot of pictures on their timeline.


Apart from the above-mentioned features, there are also other Instagram features that are sure to benefit your business. However, make sure to use these features in the right way so that you will get the most out of them.