Running an online store is definitely a challenge. You should devote a plethora of time to conducting day-to-day work if you want your platform to succeed more than owners of other websites do. In addition to this, you should think of improving your metrics, stats, and sales. Remember that trends constantly change, making it even more difficult for site owners!

Luckily, some tools can help you. Today many companies can offer you an image uploader, different software for photo editing, and many other tools. However, there is still work that needs to be done by you. 

In this article, we want to describe which tools you can use while working with images. Photos are crucial for e-commerce, so we are ready to present tools that can help you achieve your goals. 

Free Tools

Image transformation is neither easy nor cheap. However, modern technologies never stay still. The market is offering many tools for image editing and some of them are available for free. Below, we have gathered some tools that come for absolutely free. Each of them has its own advantages, you be attentive and chose what you really need for your business.

If you are in search of a cheap alternative to Adobe Photoshop, Gimp is an option to pay attention to. This photo editor is very sophisticated and matches almost every need. Its features allow you to work with colors, crop and resize images, and more. The disadvantage of Gimp is poor UI, which makes it difficult to use for newbies.

Speaking of user-friendly options, Canva is a free tool is that assists in creating infographics and collages easy and fun. With its help, you can create high-quality visual content of different kinds. This tool is perfect for both editing pictures and creating designs of documents, posts, or presentations from scratch. There is no payment for permission to access Canva. Nevertheless, some of its features are for Pro users only.

If you like working with Adobe Photoshop, you may as well use Photoshop Express on your mobile device. Of course, it has fewer features than the full desktop version, but it allows you to use the most necessary tools like adjusting the perspective, cropping, creating collages, etc. It is a perfect option if your primary working device is a smartphone or a tablet, as you can easily use this app for some quick enhancements and post your picture directly on the Internet.

Pixlr is another free option that is sometimes described as a simpler and lighter version of popular Adobe Photoshop. This tool is web-based, and it can be easily used from any device. You will only need a Flash plugin since Pixlr runs on it. You can also download a native app for your devices. 

Paid Options

Even though we already offered you a variety of free options, we all know that sometimes you have to pay money to get better features and achieve incredible results. So, let’s now focus on some paid options.

Perhaps, the most famous photo editor in the world is Adobe Photoshop. Its history began in 1990, and since then, people use it across the globe for various creative and business purposes. 

The service has many versions, including free ones, but if you want more features, you can pay for the software. The current business model of the company is based on subscription. Adobe offers solutions for businesses, and you may pay for separate products (like Photoshop and Illustrator), or pay for the whole pack of products, included in one subscription. Photoshop is not the cheapest option, but it can be a good investment if its features are exactly what you are after.

Many online store owners actively use social media for their businesses. If you are one of those, we also have a solution. Wondering how to improve your Instagram stats? Take a look at PicMonkey. Its main advantage compared to the paid options we have discussed above, is user-friendliness. You can easily create content for social media, especially Facebook and Instagram, using your smartphone. Another important feature is that PicMonkey has a relatively low price tag and a free trial. 

Some Useful Tips

We’ve discussed various tools and software that one can use to enrich their website with high-quality photos. Now we want to focus on some general points. These tips are clear and simple, but we hope that you’ll see some piece of advice that is useful for your business below.

  • Remember to always use a CDN. In case you are building the online store from scratch, remember to operate, using a content delivery network since it can help the viewers to appreciate all the pictures you have edited. Plus, it speeds up the page loading.
  • Pay attention to the file type. Generally, a JPG file type will be a perfect solution for e-commerce as this format allows us to see an array of bright and vibrant colors. Using some uncommon file types may lead to incorrect displaying of images. Or, they may just not load at all. 
  • Images are part of SEO. Name your pictures properly, remember about alt tags. Search engines pay attention to how you name your images, so you must do it correctly.

Final Word

We are lucky to live in the XXI century. Today, there are more means to advertise and sell goods than ever before, and we believe it is great. Different photo editors are now more than accessible for everyone, and this fact only proves the importance of high-quality images for your success.