If you want to have any impact as a business, then you have to make sure you have a strong stand in the digital landscape. No matter the type of business you are or how technical your service, having an online presence isn’t something you can afford to ignore. Over the past couple of decades, the internet has only ingrained itself into daily life more and more with every type of business having to adapt to the changing times.
Think about it. When was the last time you used the yellow pages to find a business? Even if you think your digital presence is good, consider if you’ve covered all your bases. Has your website been updated recently? How well are you ranking on search engines? Do you have well maintained social media pages?
If the answer to any of these is ‘no’ or ‘I don’t know,’ it’s time to refresh yourself online. This is where a digital marketing agency comes in. While these are all areas you can handle yourself, if you aren’t sure or haven’t seen the results you wanted, it doesn’t hurt to seek the help of experts.
The Difference from Traditional Creative Agencies
While it might seem that all marketing these days is digital, there are still a good amount of effective conventional marketing techniques like T.V, radio or print. Those are the kind of adverts that a traditional creative agency would help you with. While a digital marketing agency may offer help in these areas, their main focus will be on making sure you’re getting the most business from exclusively online platforms.
There will also be a difference in the type of service that you receive. Traditional forms of advertising place a very heavy emphasis on design aesthetics. While digital agencies will do this with the kinds of marketing that need strong design elements, there will be more of a focus on results. With most types of online marketing, you will get highly detailed, real-time data that an agency can use to see the effectiveness of all adverts. Perfect for quickly adjusting or changing any marketing campaigns to make them as efficient as possible.
Areas They Cover
Every agency will include a different number of services, but most will offer the same core areas.
Social Media Management and Advertising
It’s hard to stay relevant these days without an active social media presence. While most businesses will at least have a Facebook page set up already, you’ll need to put in more effort than that to have any kind of lasting effect. An agency will know which social media platforms will work best for your business. E.g. if you’re a very visual business, Instagram is the way to go. If you want to make strong B2B connections, then a LinkedIn Profile is needed. If you’re going to talk to clients directly, then Twitter could be the right choice.
Web Development and Design
These days a business can’t survive without a website. While anyone these days can create a site from a template over a weekend, and while that can work for some businesses, a website is something you want to put all the effort you can into it. It’s basically your digital shop front as well as the potential first point of contact between you and a consumer. If it’s outdated, confusing or poorly designed, then it could reflect badly on your business as a whole. An agency will be able to create a design that highlights the main features of your service or give advice on ways to improve your current site.
Gone are the days of having to leaf through the phone book to find a service. That’s what search engines are for these days. The joke that the best place to hide a dead body is the second page of Google is surprisingly pertinent for businesses. If your competitors are ranking higher, then they are far more likely to be clicked on. An agency will know which keywords to target to help push you up the rankings, as well as the type of content that’s best for you.
As part of a complete SEO strategy, this type of copy is specifically designed to target certain keywords. Whether blog posts, articles, guest posts or even e-books, all of this content can help you rank higher on Google thanks to strong bank links. This is all organic as well, so you won’t have to pay extra like you would with PPC.
64.4% of users click on the ads that appear above organic results when searching on Google. When investing in PPC, the main thing you want is keeping your CPC (cost per click) as low while also bringing you as many as conversions as possible. This is where many agencies will specialise.
The Advantage of Digital Marketing Agencies
While you can handle your digital marketing yourself, a good agency will always be aware of the best tools, services and the changes in the digital landscape.
Were you aware when Google changed its algorithm? What the CTR of your Facebooks adverts are? What the best amount to put down for a paid spot in a search engine is?
At the end of the day, you’ll be paying for the knowledge of experts. Carving a name for yourself in the digital landscape can be tricky at times and having people with the right skills and tech at their fingertips can give your business the boost it needs to gain far more consumers.