Have you ever been wondering why videos can increase e-commerce sales?
The main reason is that people want to SEE what they are getting. Yes, copywriting, images and user reviews are substantial boost…but videos are the most effective way of demonstrating products with their features and benefits. Richard Lazazzera, a well-known e-commerce entrepreneur and strategist, has said that using a video is still one of the most under-utilized e-commerce strategies, although in general video is getting insanely popular.
Today everybody can quickly shoot quality photos and HD video clips by using a smartphone or camera. Consumers use more video data than all other types of data traffic. There is an estimation that within a couple of years videos generate nearly 80% of overall internet traffic. The purpose of this post is mostly to encourage you to use video material in addition to photos as an excellent resource that will help you to increase conversions and sales in your e-commerce business.
People love videos because of visuals and story to build trust.
Although Google and consumers adore videos, yet most e-commerce strategies don’t tend to include it, at least not enough. Most of them focus on essential product photography, but if you want to take your online business to the next level, you should take into account the power of incorporating video into your game plan. The very first step is to pick a suitable e-commerce builder; thus you are welcome to review my TOP5 to have a quick and efficient overview of the best options.
Videos have an outstanding ability to increase conversions as online store visitors are up to 85% more likely to buy products after watching one. A video provides your
customers with more accessible information so they have a better understanding of your offer as all benefits and features can be demonstrated in a straight-forward way. Therefore it is crucial to pick the right online store platform; for instance, the majority of Shopify online store theme selection can use videos and images.
And even Google, our I-know-it-all and I-know-it-better-than-yourself friend, is positive about videos. He showcases search results with documents, images, news, maps, and surprise-surprise videos as well. Therefore having product videos means you’ll have more chances to get ahead of the competition. Because most probably your competitors are still mostly sticking to images.
Studies show that consumers enjoy more sharing videos than texts since video plays with audience emotions. So just by one click (and in case of great content), your handwork will be shared to thousands of others through different social media channel
Each day Internet users spend more and more time watching videos. Some watch product reviews and some still stick to X-files for some weird reason. Video captivates audiences that could dismiss the information that most would communicate through text. Reading is “meh” for most users.
In terms of the amount of impression, the video is much ahead of any possible text or image, plus there is a possibility to push the button of emotions as well. The audience learns a lot without noticing. This medium provides an opportunity to tell your customers how they should feel about your product with striking just the right punch.
Most e-commerce sellers don’t use video because they think putting it out there is too hard or that they should create a real cinematic masterpiece to go viral. Or get the next Oscar. Carrying out an excellent video strategy for your e-commerce doesn’t have to be complicated or expensive to beat your competition. But you have to know your audience to hit the target, therefore market research beforehand is a wise thing to do. My suggestion would be to explore the competitors thoroughly as well.
How to implement a video for e-commerce?
First of all show the features of your product and this process works even better when you demonstrate with technical specifications that your products are superior to the competition. A quick and easily understandable video with just enough information provides consumers with knowledge about the product’s size, texture, features and Halloween costume potential. Bring your product to life.
Consider all possible instructional and how-to videos as these are an excellent and digestible way to teach techniques and complicated processes so that consumers enjoy your product to the entirely best.
Help visitors choose a product that fits best with their interests, and your conversion rate will increase. Be friendly, and it pays off!
Provide additional value with an emotional or funny story involving your products. Create a musical background and add other features.
Video content can be expensive but also affordable and straightforward. There’s no reason for going full blockbuster. So no need to overthink, just set your budget and stick to it. Less is more applies here too. But don’t be too basic as little elegance is mandatory.
Finalizing the process correctly is crucial, so help your customers with an action how to continue after watching your video: lead them to your website, ask them to visit your social media, give a call or any other possible call-to-action technique.
As an Unmistakable Conclusion
Most e-commerce businesses are still struggling to find a way to use video as a primordial component in daily activity. As an online seller, you should determine how implementing different types of videos can add value to your customers’ experience and how you can increase your sales by using videos in the marketing process. Consider sharing the videos to all your digital sales channels including your website and blog, social media, single promotional e-mail campaign – the possibilities are endless. Do not forget that just a smartphone is enough to get you started!
About The Author:
The article is by Janz Nordman, web developer and author behind www.bestcloudtools.com. He has a university degree and over a decade of professional experience collaborating with different IT international corporations. Recently moved over to the freelance world to have a more stable distribution of work and private life.